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課程名稱 |
商用英文
BUSINESS ENGLISH |
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開課學期 |
98-2 |
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授課對象 |
文學院 外國語文學系 |
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授課教師 |
俞燕妮 |
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課號 |
FL3030 |
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課程識別碼 |
102E53100 |
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班次 |
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學分 |
2 |
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全/半年 |
半年 |
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必/選修 |
選修 |
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上課時間 |
星期一5,6(12:20~14:10) |
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上課地點 |
普506 |
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備註 |
本課程以英語授課。外文系優先選課
限學士班二年級以上
總人數上限：30人 |
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Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/982buseng |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
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課程大綱
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為確保您我的權利,請尊重智慧財產權及不得非法影印
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課程概述 |
The course seeks to familiarize students with concepts and competencies --associated with innovative management in a fast changing business environment-- which are demonstrable in the students’ capacity to transfer classroom-acquired experiential knowledge in tasks similar or related to planning and marketing of new products (e.g. training course, commercial products). |
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課程目標 |
Focusing on Business-related topics such as, Technology, Projects, Advertisement, Marketing, the course provides training in oral communication skills and writing business related documents (e.g. course leaflet, product presentation, press release, market study, company report, e-poster) through role-playing and ICT-based discussions and negotiations.
It aims to allow students to be familiar with basic concepts and core skills of Organizational Management, (e.g. product development, alliances, advertising, branding and marketing).
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課程要求 |
Students are expected to have a GEPT-intermediate level or its equivalent.
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預期每週課後學習時數 |
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Office Hours |
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參考書目 |
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指定閱讀 |
Tonya Trappe & Graham Tullis. (2006). Intelligent Business. UPPER INTERMEDIATE (1. Coursebook and 2. Skills book, (optional). Longman Press.
Contact no: Bookman Bookstore 2368 7226
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評量方式
(僅供參考) |
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