課程資訊
課程名稱
商用英文
Business English 
開課學期
102-1 
授課對象
文學院  外國語文學系  
授課教師
俞燕妮 
課號
FL3030 
課程識別碼
102 53100 
班次
 
學分
全/半年
半年 
必/選修
選修 
上課時間
星期三@,5(~13:10) 
上課地點
普506 
備註
第一次上課未到者視同退選。
總人數上限:15人 
Ceiba 課程網頁
http://ceiba.ntu.edu.tw/1021businesseng 
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課程概述

The course seeks to familiarize students with concepts and competencies --associated with innovative management in a fast changing business environment-- which are demonstrable in the students’ capacity to transfer classroom-acquired experiential knowledge in tasks (e.g. training course, commercial products) similar or related to planning and marketing of new products. 

課程目標
Focusing on Business-related topics such as, Technology, Projects, Advertisement, Marketing, the course provides training in oral communication skills and writing business related documents (e.g. course leaflet, product presentation, press release, market study, company report, e-poster) through role-playing and ICT-based discussions and negotiations. It aims to allow students to be familiar with basic concepts and core skills of Organizational Management, (e.g. product development, alliances, advertising, branding and marketing). 
課程要求
Students are required to be a sophomore or higher. They need to have an intermediate level of proficiency (e.g., GEPT intermediate level) in order for them to complete various pieces of oral and written projects required in the course.

PLEASE ACCESS the syllabus through the Bulletin Board to read complete requirements. 
預期每週課後學習時數
 
Office Hours
另約時間 備註: appointment required 
參考書目
Tonya Trappe & Graham Tullis. (2006). Intelligent Business. UPPER
INTERMEDIATE (1. Coursebook and 2. Skills book, (optional). Longman Press.

Contact no: Bookman Bookstore 2368 7226
 
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(僅供參考)
   
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