課程資訊
課程名稱
歷史、大眾與市場
History, the Public, and the Market 
開課學期
105-1 
授課對象
文學院  歷史學研究所  
授課教師
梁元禎 
課號
Hist7209 
課程識別碼
123EM7020 
班次
 
學分
全/半年
半年 
必/選修
選修 
上課時間
星期三3,4,5(10:20~13:10) 
上課地點
博雅203 
備註
本課程以英語授課。
限碩士班以上
總人數上限:10人 
Ceiba 課程網頁
http://ceiba.ntu.edu.tw/1051Hist7209_ 
課程簡介影片
 
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課程概述

*A significant portion of this course will be conducted in English including lectures, discussions, readings, presentations, and written work.

What does it mean to “study history”? How does “studying history” relate to our twenty-first century society? How is “studying history” useful? In the last few years, the humanities, including the discipline of history, have faced questions about their relevance. These concerns become even more immediate as economies undergo transformation including de-industrialization, income stagnation, and youth underemployment. And yet as new economies emerge based on services, knowledge, and technology the humanities and history have roles to play. Technology platforms including traditional media, social media, and entertainment need content. Even more, an interdisciplinary education in the humanities trains students in vital contemporary skills including information literacy; critical analysis; creativity; textual, oral, and visual presentation; collaboration; and leadership. In a fast-paced economy characterized by constant change and “disruption,” these skills prepare students for future jobs that have not yet been invented.

The study of history has a particular advantage. Every person has a past and every person’s development links to a past. Most individuals, therefore, have an intuitive understanding of the importance of the past. Likewise, history is all around us: in our physical surroundings, the consumer products that shape our daily lives, the entertainment we enjoy, the fashion we put on, the tastes we cultivate, etc. Ultimately the lives and livestyles we lead all have pasts. History has immediate relevance. The challenge, then, is to understand how the “study of history” is useful; find a way to transform the “study of history” to the “practice of history;” and articulate the value of this practice to a market.

There are three components to this coures:
1) Through course readings on history, historical theory, and historical concept, students think about what it means to “study history.” We will analyze methods of studying history, how history is related to contemporary society, and how history is presented to different audiences.
2) Another set of readings will introduce students to basic concepts of business and business skills such as competitive strategy, leadership, networking, collaboration, etc.
3) Most of all, this course guides students to “produce” a historical project such as a museum, a site, a film, etc. Students will research the subject of the project, create content to share with a public, design instruments to deliver the content and product to the public, formulate a business, draft a marketing strategy, outline a management team. To do this, students will apply their understanding of how history is useful in the twenty-first century learned in 1). They will also apply the principles of competitve strategy, leadership, networking, collaboration, etc. learned in 2).

Throughout this course, students are encouraged to be creative, expressive, and think outside of the box about history, historical practice, and their uses for the public and in the market. 

課程目標
Historical practice
•Understand the difference between history and historical practice
•Identify uses of historical practice to connect with the public
•Identify the value of historical practice in the market

Professionalization and business
•Learn about basic concepts in business
•Learn and practice basic professionalization skills
•Undertake a team project creating a historical product  
課程要求
This course consists of a number of elements
•Readings and films that address issues of history, the public, and the market
•Readings that introduce students to basic concepts in business
•Discussion and analysis of course materials
•Professionalization exercises including producing CVs/résumés, LinkedIn sites, networking and informational interviews
•Independent research, site-visits, and presentations on historical sites, museums, and other projects
•Team-based semester project producing a “historical project” such as a historical site, museum, or other  
預期每週課後學習時數
 
Office Hours
 
參考書目
 
指定閱讀
See course schedule for assigned readings. 
評量方式
(僅供參考)
 
No.
項目
百分比
說明
1. 
Attendance 
5% 
 
2. 
Discussion  
15% 
 
3. 
Journal Entries 
5% 
 
4. 
Exercises 
30% 
 
5. 
Semester Project 
45% 
 
 
課程進度
週次
日期
單元主題
無資料