課程資訊
課程名稱
歷史、大眾與市場
History, the Public, and the Market 
開課學期
105-2 
授課對象
文學院  歷史學研究所  
授課教師
梁元禎 
課號
Hist7209 
課程識別碼
123EM7020 
班次
 
學分
3.0 
全/半年
半年 
必/選修
選修 
上課時間
星期三7,8,9(14:20~17:20) 
上課地點
博雅310 
備註
本課程以英語授課。
限碩士班以上
總人數上限:10人 
Ceiba 課程網頁
http://ceiba.ntu.edu.tw/1052Hist7209_ 
課程簡介影片
 
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課程概述

A significant portion of this course will be conducted in English including lectures, discussions, readings, presentations, and written work. Chinese may be used on occasion.

What does it mean to “study history”? How does “studying history” relate to our twenty-first century society? How is “studying history” useful? In the last few years, the humanities, including the discipline of history, have faced questions about their relevance. These concerns become even more immediate as economies undergo transformation including de-industrialization, income stagnation, and youth underemployment. And yet as new economies emerge based on services, knowledge, and technology the humanities and history have roles to play. Technology platforms including traditional media, social media, and entertainment need content. Even more, an interdisciplinary education in the humanities trains students in vital contemporary skills including information literacy; critical analysis; creativity; textual, oral, and visual presentation; collaboration; and leadership. In a fast-paced economy characterized by constant change and “disruption,” these skills prepare students for future jobs that have not yet been invented.

The study of history has a particular advantage. Every person has a past and every person’s development links to a past. Most individuals, therefore, have an intuitive understanding of the importance of the past. Likewise, history is all around us: in our physical surroundings, the consumer products that shape our daily lives, the entertainment we enjoy, the fashion we put on, the tastes we cultivate, etc. Ultimately the lives and livestyles we lead all have pasts. History has immediate relevance. The challenge, then, is to understand how the “study of history” is useful; find a way to transform the “study of history” to the “practice of history;” and articulate the value of this practice to a market.

There are three components to this coures:
1) Through course readings on history, historical theory, and historical concept, students think about what it means to “study history.” We will analyze methods of studying history, how history is related to contemporary society, and how history is presented to different audiences.
2) Another set of readings will introduce students to basic concepts of business and business skills such as competitive strategy, leadership, networking, collaboration, etc.
3) Most of all, this course guides students to “produce” a historical project such as a museum, a site, a film, etc. Students will research the subject of the project, create content to share with a public, design instruments to deliver the content to the public, formulate a business plan, draft a marketing strategy, organize a management team, etc. To do this, students will apply their understanding of how history is useful in the twenty-first century learned in 1). They will also apply the principles of competitve strategy, leadership, networking, collaboration, etc. learned in 2).

Throughout this course, students are encouraged to be creative, expressive, and think outside of the box about history, historical practice, and their uses for the public and in the market.

“If you have no doubt of your premises or your power and want a certain result with all your heart you naturally express your wishes in law and sweep away all opposition ... But when men have realized that time has upset many fighting faiths, they may come to believe even more ... that the ultimate good desired is better reached by free trade in ideas – that the best test of truth is the power of the thought to get itself accepted in the competition of the market.” --- Oliver Wendell Holmes (United States Supreme Court Justice), Abrams v. U.S. (250 U.S. 616, 1919), no 316.
 

課程目標
Historical practice
• Understand the difference between history and historical practice
• Identify uses of historical practice to connect with the public
• Identify the value of historical practice in the market
Professionalization and business
• Learn about basic concepts in business
• Learn and practice basic professionalization skills
• Undertake a team project creating a historical product 
課程要求
This course consists of a number of elements
• Readings and films that address issues of history, the public, and the market
• Readings that introduce students to basic concepts in business
• Discussion and analysis of course materials
• Professionalization exercises including producing CVs/résumés, LinkedIn sites, networking and informational interviews
• Independent research, site-visits, and presentations on historical sites, museums, and other projects
• Team-based semester project producing a “historical project” such as a historical site, museum, or other
 
預期每週課後學習時數
 
Office Hours
另約時間 
參考書目
Please see course schedule below. 
指定閱讀
Please see course schedule below. 
評量方式
(僅供參考)
 
No.
項目
百分比
說明
1. 
Attendance 
10% 
 
2. 
Discussion 
25% 
 
3. 
Exercises 
20% 
 
4. 
Semester project 
45% 
 
 
課程進度
週次
日期
單元主題
第1週
2/22  Introduction to the course 
第2週
3/01  Personal and professional introductions Ω Networking
• Individual introductions
 
第3週
3/08  Story-telling and the love of learning Ω Story-telling about yourself
• Alan Bennett, The Uncommon Reader (1-120)
• Exercise: Map of your life
 
第4週
3/15  Competitive strategy Ω Academic startups
• Michael Porter, Competitive Strategy
• Exercise: Interview Professor Liang
 
第5週
3/22  Framing questions Ω Arguing for yourself
• Jared Diamond, Guns, Germs, and Steel (13-28)
• John Reader, Africa: A Biography of the Continent (205-38)
• Exercise: Draft LinkedIn site
 
第6週
3/29  History, the nation-state, and frameworks Ω Collaboration
• Benedict Anderson, Imagined Communities (1-65)
• Charles Tilly, Big Structures, Large Processes, Huge Comparisons (1-15) 
第7週
4/05  University study day: no class 
第8週
4/12  Power in the modern world Ω Leadership
• Michel Foucault, The History of Sexuality, “Right of Death and Power over Life” (135-159)
• Response essay on Foucault
• Exercise: Present a historical product
 
第9週
4/19  The power of narrating history Ω Narration
• Hayden White, The Content of the Form, “The Value of Narrativity in the Representation of Reality” (1-25)
• Robert Nisbet, Social Change and History (3-11)
• Project: discuss potential projects


*Class meeting day and time to be determined 
第10週
4/26  Independent work day 
第11週
5/03  Film-making and popular historical narration
• The Band of Brothers film screening
• Stephen Ambrose, The Band of Brothers (15-41)
• Project: submit project proposal draft
 
第12週
5/10  The humanities and knowledge in the present and future
• Anthony Grafton and Lisa Jardine, From Humanism to the Humanities, “The School of Guarino” (1-28)
• Immanuel Wallerstein, The Uncertainties of Knowledge (1-15)
• Project: submit final project proposal
 
第13週
5/17  Independent work day 
第14週
5/24  Independent work day 
第15週
5/31  Submit visual marketing strategy (website, Facebook page, iMovie, and/or logo) 
第16週
6/07  Produce texutal and visual content 
第17週
6/14  Final presentation 
第18週
6/21  Finals week: no class