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課程名稱 |
博物館觀眾研究
Museum Visitor Studies |
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開課學期 |
109-1 |
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授課對象 |
文學院 圖書資訊學研究所 |
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授課教師 |
林維真 |
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課號 |
LIS7024 |
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課程識別碼 |
126 M0680 |
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班次 |
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學分 |
3.0 |
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全/半年 |
半年 |
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必/選修 |
選修 |
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上課時間 |
星期二2,3,4(9:10~12:10) |
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上課地點 |
圖資研討二 |
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備註 |
總人數上限：8人 |
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Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1091LIS7024_Visitor |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
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課程大綱
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課程概述 |
觀眾研究是博物館經驗與博物館學習重要的參考標的，也是新博物館學時代主流的研究分支之一。觀眾研究是快速發展與動態的學門，具有豐富的內涵與動能，在實務與研究上都是重要的議題。本課程希望延續先前課程「博物館學習專題」的教學，針對博物館觀眾研究的內涵與理論基礎進行更深入的探討與釐清。
「博物館觀眾研究」以系統化方式探索博物館觀眾知識，瞭解觀眾如何影響博物館各層面的決策，並回顧相關研究文獻，瞭解觀眾研究的方法與工具，以及研究成果在博物館實務規劃與執行上的應用。
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課程目標 |
1. 瞭解博物館觀眾研究的目的、價值與範疇
2. 瞭解觀眾研究的專業知能與理論基礎
3. 瞭解研究方法與工具並能執行博物館觀眾研究
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課程要求 |
修課學生需共同研讀博物館觀眾研究之相關文獻，參與並主持課堂討論，最後完成觀眾研究主題導讀報告。 |
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預期每週課後學習時數 |
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Office Hours |
另約時間 |
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指定閱讀 |
1.Roppola, T. (2012). Designing for the Museum Visitor Experience, NY: Routledge.
2.Smith, J.K. (2014). The Museum Effect: How Museums, Libraries, and Cultural Institutions Educate and Civilize Society, Maryland: Rowman & Littlefield.
3. Falk, J. H., & Dierking, L. D. (2012). Museum Experience Revisited. Walnut Creek, CA: Left Coast Press, Inc.
4.Falk, J. (2009). Identity and the Museum Visitor Experience. Walnut Creek, CA: Left Coast Press, Inc.
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參考書目 |
Falk, J. & Dierking, L.L. (1992). The Museum Experience. Washington, D.C.: Whalesback Books.
Falk, J., Dierking, L., Rennie, L., Scott, C.A., & Cohen, M. (2004). Interactives and visitor learning in curator. The Museum Journal, 47(2), 171-192.
Hein, G. (2008). Learning in the Museum. New York: Routledge.
Jensen, E. A. (2013). Reconsidering The Love of Art: Evaluating the Potential of Art Museum Outreach. Visitor Studies, 16(2), 144-159.
Kelly, L. (2005). Evaluation, research and communities of practices: Program evaluation in museums. Archival Science, 4(1-2), 45-69.
Korn, R. (2007). New directions in evaluation. In P.Villeneuve (Ed.), Art museum education in the 21st century (pp.213-219). Reston, VA: The National Art Education Association.
Loomis, R.J. (1993). Planning for the visitor: The challenge of visitor studies. In S. Bicknell & G. Farmelo (Eds.), Museum Visitor Studies in the 90s (pp.13-23). London: Science Museum.
Ross, S. R., Melber, L. M., Gillespie, K. L., & Lukas, K. E. (2012). The impact of a modern, naturalistic exhibit design on visitor behavior: A cross-facility comparison. Visitor Studies, 15(1), 3-15.
Scott, C.A. (2009). Exploring the evidence base for museum value. Museum Management and Curatorship, 24(3), 195-212.
Sheng, C. W., & Chen, M. C. (2012). A study of experience expectations of museum visitors. Tourism management, 33(1), 53-60.
Siu, N. Y. M., Zhang, T. J. F., Dong, P., & Kwan, H. Y. (2013). New service bonds and customer value in customer relationship management: The case of museum visitors. Tourism Management, 36, 293-303.
Wells, M. & Butler, B. (2002). A visitor-centered evaluation hierarchy. Visitor Studies Today, 5-11.
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評量方式
(僅供參考) |
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No. |
項目 |
百分比 |
說明 |
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1. |
Visitor Study Report |
40% |
Evaluation (visitor experience and learning) |
2. |
Exhibition Project |
30% |
Curation (Theme and context design) |
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Visitor Experience Report |
30% |
Be a Museum Visitor |
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週次 |
日期 |
單元主題 |
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第1週 |
09/15 |
Orientation |
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第2週 |
09/22 |
Visitor Types and Features |
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第3週 |
09/29 |
Museum Experience |
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第4週 |
10/06 |
Be a Virtual Museum Visitor (No class meeting) |
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第5週 |
10/13 |
Be a Virtual Museum Visitor (No class meeting) |
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第6週 |
10/20 |
Oral & Paper Report: Visitor Experience and Learning in museums |
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第7週 |
10/27 |
Methodologies and Instruments for Visitor Research |
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第8週 |
11/03 |
Review of Studies on Visitor Experiences in Museums<br><ul><li>Select a type of visitor of your interest</li><li>Select a field of study</li><li>Survey related works</li></ul> |
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第9週 |
11/10 |
Review of Studies on Visitor Experiences in Museums<br><ul><li>Select a type of visitor of your interest</li><li>Select a field of study</li><li>Survey related works</li></ul> |
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第10週 |
11/17 |
Review of Studies on Visitor Experiences in Museums<br><ul><li>Select a type of visitor of your interest</li><li>Select a field of study</li><li>Survey related works</li></ul> |
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第11週 |
11/24 |
Review of Studies on Visitor Experiences in Museums<br><ul><li>Select a type of visitor of your interest</li><li>Select a field of study</li><li>Survey related works</li></ul> |
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第12週 |
12/01 |
Review Report: Visitor Study<br><ul><li>吳昭潔：School Group Visitors</li><li>張維庭：Immigrant Visitors</li><li>陳可耘：Autism Visitors</li><li>葉修聞：Visually Impaired Visitors</li></ul> |
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第13週 |
12/08 |
Evaluation and Visitor Studies |
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第14週 |
12/15 |
Term Project Preparation (Meeting by appointment) |
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第15週 |
12/22 |
Term Project Preparation (Meeting by appointment) |
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第16週 |
12/29 |
Report and Presentation - Evaluation and Visitor Studies<br><ul><li>吳昭潔：一寸芳蹤－郵票中的女性形象/School Group Visitors</li><li>張維庭：台灣的移民/Immigrant Visitors</li><li>陳可耘：自閉星兒的美術館教育展/Autism Visitors</li><li>葉修聞：故宮視障觀眾指南/Visually Impaired Visitors</li></ul> |
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第17週 |
01/12 |
Submission Due Date (No class meeting): Term paper |
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