課程資訊
課程名稱
 文化消費行為研討
Seminar in Consumer Behavior of Creative Goods 
開課學期
 111-1 
授課對象
 文學院  圖書資訊學研究所  
授課教師
 唐牧群 
課號
 LIS5106 
課程識別碼
 126 U1690 
班次
  
學分
 3.0 
全/半年
 半年 
必/選修
 選修 
上課時間
 星期四6,7,8(13:20~16:20) 
上課地點
 圖資編目室 
備註
 總人數上限：30人 
  
課程簡介影片
 
核心能力關聯
 核心能力與課程規劃關聯圖
課程大綱
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課程概述

Rarely do we acquire a creative good after we experience it in its entirety. Individuals learn about a work from partial information (e.g. reviews, word-of-mouth, summaries, abstracts, etc.), therefore the inevitable uncertainty in predicting the content and our preference of a work. Besides serving as a decision aid, background information about a work, such as its authorship, provenance, and other interpretative narratives provides the necessary means that piques our interest and enhance our appreciation of it. The nature of uncertainty experienced by users is likely to change in a digital environment. While perusing the content of a work is circumscribed in an online environment, novel decision aids such as user reviews and recommender systems are becoming more prevalent to reduce decision uncertainty and promote serendipitously information encounters.  

課程目標
 The course is designed to explore various aspects of our judgment and appreciation of cultural consumption. To provide the students with the necessary analytic tools for user decision-making, a survey of relevant literature in social psychology, HCI, and consumer behaviors will be given, with a special focus on their implications for explaining and predicting information users' decision-making.
It is hoped that a better understanding of the process of how users assimilate and combine various information cues in their information environment will provide valuable insights into the design of information services able to reduce search efforts and search uncertainty, therefore, promoting higher user satisfaction.  
課程要求
  
預期每週課後學習時數
  
Office Hours
 另約時間 
指定閱讀
  
參考書目
 Caves, R. E. (2002). Creative Industries. Harvard University Press.
Centola, D. (2010). The spread of behavior in an online social network experiment. Science, 329(5996), 1194-1197.
Easley, D and J. Kleinberg (2006). Networks, Crowds, and Markets: Reasoning About a Highly Connected World. Cambridge University Press, 2010. Goldman, A. I. (1999). Knowledge in a Social World. Oxford.
Hodges, D. (2010). Music in the human experience: An introduction to music psychology. Routledge.
Holbrook, M. B., & Addis, M. (2008). Art versus commerce in the movie industry: a Two-Path Model of Motion-Picture Success. Journal of Cultural Economics, 32(2), 87-107
Kahneman, D. (2003). A perspective on judgment and choice. American Psychologist, 58, 697-720.
Kahneman, D. (2011). Thinking, fast and slow. Allen Lane.
Hastie, Dawes (2001). Rational choice in an uncertain world: the psychology of judgment and decision making. Sage.
Hardman, D. (2009). Judgment and Decision Making. Wiley-Blackwell. l
Sheth, J. N. and Mittal, B. (2004). Customer Behavior: a managerial perspective. Thomson.
Bayard, P. (2007). How to talk about books you haven't read. Bloomsbury.
Mittal, B. (2004). Lack of Attribute Searchability: Some thoughts. Psychology and Marketing, 21(5), 443. 
評量方式
(僅供參考)
    
課程進度
週次
日期
單元主題
Week 1
 9/8  [Orientation]
A long tail of creative goods market?
On “plus” and “minus” representation”
Flow, relevance, interest; wanting and liking  
Week 2
 9/15  [Information Good Attributes; experience goods]
Caves (2002). Creative industries, Ch. 11, 12
Bayard, (2007), How to talk about books you haven't read, Ch1, books you don't know.
Gilovich, T., & Gallo, I. (2020). Consumers’ pursuit of material and experiential purchases: A review. Consumer Psychology Review, 3(1), 20-33. 
Week 3
 9/22  [Cultural Market: Unpredictability and uncertainty;The real relationship between your age and your chance of success]
*Salganik et al. (2006). “Experimental study of inequality and unpredictability in an artificial cultural market.” Science.
*Elberse, A. (2008). Should you invest in the long tail? Harvard Business Review, Vol. 86, No. 7/8. (July/August), pp. 88-96.

EXPERIMENTAL DESIGN 
Week 4
 9/29  [Cultural market; supply; decision making]
EXPERIMENTAL DESIGN CONT.

Gallo, I., Townsend, C., & Alegre, I. (2019). Experiential product framing and its influence on the creation of consumer reviews. Journal of Business Research, 98, 177-190.

Article review
Frost, J. H., Chance, Z., Norton, M. I., & Ariely, D. (2008). People are experience goods: Improving online dating with virtual dates. Journal of Interactive Marketing, 22(1), 51-61.
Silvia, P. J., Fayn, K., Nusbaum, E. C., & Beaty, R. E. (2015). Openness to experience and awe in response to nature and music: Personality and profound aesthetic experiences. Psychology of Aesthetics, Creativity, and the Arts, 9(4), 376.
Oliver, M. B., & Raney, A. A. (2011). Entertainment as pleasurable and meaningful: Identifying hedonic and eudaimonic motivations for entertainment consumption. Journal of Communication, 61(5), 984-1004. 
Week 5
 10/6  [Wanting and liking]
Litman, J. (2005). Curiosity and the pleasures of learning: Wanting and liking new information. Cognition & emotion, 19(6), 793-814.

Article review
Ihssen, N., & Wadsley, M. (2021). A reward and incentive-sensitization perspective on compulsive use of social networking sites–Wanting but not liking predicts checking frequency and problematic use behavior. Addictive Behaviors, 116.
Silvia, P. J., & Berg, C. (2011). Finding movies interesting: How appraisals and expertise influence the aesthetic experience of film. Empirical Studies of the Arts, 29(1), 73-88.
Silvia, P. J. (2005). What is interesting? Exploring the appraisal structure of interest. Emotion, 5(1), 89. 
Week 6
 10/13  [Narrative and meta-information; Paul Bloom on the origins of pleasure]
Plassmann, H., O'doherty, J., Shiv, B., & Rangel, A. (2008). Marketing actions can modulate neural representations of experienced pleasantness. Proceedings of the national academy of sciences, 105(3), 1050-1054.
Kirk, U., Skov, M., Hulme, O., Christensen, M. S., & Zeki, S. (2009). Modulation of aesthetic value by semantic context: An fMRI study. Neuroimage, 44(3), 1125-1132.

Article review
Hellmuth Margulis, E. (2010). When program notes don’t help: Music descriptions and enjoyment. Psychology of Music, 38(3), 285-302.
Vuoskoski, J. K., & Eerola, T. (2015). Extramusical information contributes to emotions induced by music. Psychology of Music, 43(2), 262-274. Psychology of Music, 48(4), 579-597.
Chmiel, A., & Schubert, E. (2020). Imaginative enrichment produces higher preference for unusual music than historical framing: A literature review and two empirical studies. Frontiers in psychology, 11, 1920. 
Week 7
 10/20  [Narrative and meta-information]
Anglada-Tort, M., & Müllensiefen, D. (2017). The repeated recording illusion: the effects of extrinsic and individual difference factors on musical judgments. Music Perception: An Interdisciplinary Journal, 35(1), 94-117.

Article review
Steinhardt, J., & McClaran, N. (2022). Separating the art from the artist: The role of narratives on music enjoyment and appreciation. Psychology of Music.
Bennett, D., & Ginsborg, J. (2018). Audience reactions to the program notes of unfamiliar music. Psychology of Music, 46(4), 588-605.
Silvia, P. J. (2006). Artistic training and interest in visual art: Applying the appraisal model of aesthetic emotions. Empirical studies of the arts, 24(2), 139-161.
Russell, P. A. (2003). Effort after meaning and the hedonic value of paintings. British Journal of Psychology, 94(1), 99-110. 
Week 8
 10/27  [Recommendation System]
Konstan, J & Riedl, J. (2012). Recommender system: from algorithms to user experience. User Model User-Adap Interface 22:101-123.

Article review
Tang, M. C., Sie, Y. J., & Ting, P. H. (2014). Evaluating books finding tools on social media: A case study of aNobii. Information processing & management, 50(1), 54-68.
Hadash, S., Liang, Y., & Willemsen, M. C. (2019, January). How playlist evaluation compares to track evaluations in music recommender systems. In 6th Joint Workshop on Interfaces and Human Decision Making for Recommender Systems, IntRS 2019 (pp. 1-9). CEUR-WS. org. 
Week 9
 11/3  [The Peak-End Rule; Kahneman on experiencing happiness]
Article review
Fredrickson, B. L., & Kahneman, D. (1993). Duration Neglect in Retrospective Evaluations of Affective Episodes. Journal of Personality and Social Psychology, 65(1.45-55).
Baumgartner, H., Sujan, M., & Padgett, D. (1997). Patterns of affective reactions to advertisements: The integration of moment-to-moment responses into overall judgments. Journal of Marketing Research, 34(2), 219-232.
*Rozin, A., Rozin, P., & Goldberg, E. (2004). The feeling of music past: How listeners remember musical affect. Music Perception, 22(1), 15-39.
*Peak-End Rule and playlist judgment: a research proposal. 
Week 10
 11/10  [Len’s model]
Article review
Sauer, M. (2014). Cue-recognition effects in the assessment of movie trailers. Journal of Retailing and Consumer Services, 21(3), 376-382.
Juslin, P. N. (2000). Cue utilization in communication of emotion in music performance: Relating performance to perception. Journal of Experimental Psychology: Human perception and performance, 26(6), 1797. 
Week 11
 11/17  [Personality and preference Structure]
Simonson, I. (2005). Determinants of customers' responses to customized offers: conceptual framework and research propositions. Journal of Marketing, p. pp.32-45.

Article review
*Tang, M.C. & Liao (2022). Validation of Scales for Movie Preference Diversity and Openness to Novelty Based on Movie Interest and Ratings" JASIS&T
Tang, M. C., Sie, Y. J., & Ting, P. H. (2014). Evaluating books finding tools on social media: A case study of aNobii. Information processing & management, 50(1), 54-68.
Rentfrow, P. J., & Gosling, S. D. (2003). The do re mi's of everyday life: the structure and personality correlates of music preferences. Journal of personality and social psychology, 84(6), 1236. 
Week 12
 11/24  [Preference construction]
*Tang, M. C., & Jhang, P. S. (2019). Music discovery and revisiting behaviors of individuals with different preference characteristics: An experience sampling approach. Journal of the Association for Information Science and Technology.

Article review
West, P. M. C. L. Brown, S. J. Hoch (1996). Consumption vocabulary and preference formation. Journal of Consumer Research, 23.
Gao, L., Wheeler, S. C., & Shiv, B. (2009). The “shaken self”: Product choices as a means of restoring self-view confidence. Journal of Consumer Research, 36(1), 29-38. 
Week 13
 12/1  [Surrogating; Words of mouth]
Article review
Sen, S., & Lerman, D. (2007). Why are you telling me this? An examination into negative consumer reviews on the web. Journal of interactive marketing, 21(4), 76-94.
Chakravarty, A., Liu, Y., & Mazumdar, T. (2010). The differential effects of online word-of-mouth and critics' reviews on pre-release movie evaluation. Journal of Interactive Marketing, 24(3), 185-197. 
Week 14
 12/8  [Presentation of “exemplar article”] 
Week 15
 12/15  [Discussion of your final project] 
Week 16
 12/22  [Final Presentation]