課程資訊
課程名稱
 隱喻的多模態表現
Multimodal Metaphor 
開課學期
 100-2 
授課對象
 文學院  語言學研究所  
授課教師
 蘇以文 
課號
 LING7315 
課程識別碼
 142 M1080 
班次
  
學分
 3 
全/半年
 半年 
必/選修
 選修 
上課時間
 星期二2,3,4,@(9:10~) 
上課地點
 樂學館304 
備註
 本課程中文授課,使用英文教科書。9:30開始上課。
限本系所學生(含輔系、雙修生)
總人數上限：12人 
Ceiba 課程網頁
 http://ceiba.ntu.edu.tw/1002multimodal 
課程簡介影片
 
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課程概述

COGNITIVE APPROACH TO METAPHOR (LAKOFF AND JOHN?SON 1980) CONSIDERS METAPHOR PRIMARILY A MATTER OF THINK?ING, BUT ONLY DERIVATIVELY A MATTER OF LANGUAGE (KOVECSES 2002). SUCH PARADIGM TREATS VERBAL METAPHORS AS MANIFESTATIONS OF THOUGHT, IGNORING THAT THE NON-VERBAL REPRESENTATIONS, WHICH IS HIGHLY IMPORTANT IN THE UNDERSTANDING OF CULTURE, MAY ALSO SUBSTANTIATE WHAT WE HAVE KNOWN SO FAR ABOUT METAPHOR.
IN VIEW OF THE FACT THAT A COMPREHENSIVE THEORY OF METAPHOR SHOULD NOT IGNORE MULTIMODAL REPRESENTATIONS, THIS COURSE WILL FOCUS ON VERBAL AS WELL AS NON-VERBAL REPRESENTATION OF METAPHOR, GRADUALLY BROADENING FROM VERBAL, VIA PICTORIAL, TO MULTIMODAL METAPHOR. IT IS INTENDED FOR STUDENTS WITHOUT PREVIOUS OR SPECIAL BACKGROUND KNOWLEDGE IN METAPHOR.
 

課程目標
 •TO INVESTIGATED THE RELA?TION BETWEEN MIND AND LANGUAGE
•TO PROVIDE A WAY TO UNDERSTAND HOW PEOPLE PRODUCE AND INTER?PRET IM?AGES
•TO INVESTIGATE THE METAPHORIC NATURE OF THE MODEL OF COMMUNICA?TION, BY TAKING INTO CONSIDERATION THE UNIQUE MES?SAGE-GENERATING CAPACITY OF EACH COM?MUNICATION TECH?NOLOGY OR MEDIUM
•TO EXPLORE THE INTERACTION BETWEEN METAPHOR AND CULTURE FOR A BETTER UNDERSTAN?DING OF CULTURALLY EMBEDDED KNOWLEDGE AND BELIEFS
 
課程要求
 •ATTENDANCE AND ACTIVE CLASS PARTICIPATION
•ASSIGNMENTS ON TOPICS GIVEN
•ONE TERM PAPER ON A TOPIC RELATED TO THE COURSE
•FINAL ORAL PRESENTATION
 
預期每週課後學習時數
  
Office Hours
 另約時間 
參考書目
 • CHESEBRO, JAMES W., AND DALE A. BERTELSEN (1996), ANALYZING MEDIA: COMMUNICATION TECHNOLOGIES AS SYMBOLIC AND COGNITIVE SYSTEMS. NEW YORK/LONDON: GUILFORD PRESS.
• COHN, NEIL (2003). EARLY WRITINGS ON VISUAL LANGUAGE. MEDFORD, MA: EMAKI PRODUCTIONS.
• COHN, NEIL. IN PRESS. BEYOND WORD BALLOONS AND THOUGHT BUBBLES: THE INTEGRATION OF TEXT AND IMAGE. COGNITIVE SEMIOTICS 6
• EMANATIAN, MICHELE (1995). METAPHOR AND THE EXPRESSION OF EMOTION: THE VALUE OF CROSS-CULTURAL PERSPECTIVES. METAPHOR AND SYMBOLIC ACTIVITY 10:3, 163-182.
• FAUCONNIER, GILLES, AND MARK TURNER (1998). COMPRESSION AND GLOBAL INSIGHT. COGNITIVE LINGUISTICS 11, 283-304.
• FAUCONNIER, GILLES, AND MARK TURNER (2002). THE WAY WE THINK: CONCEPTUAL BLENDING AND THE MIND’S HIDDEN COMPLEXITIES. NEW YORK: BASIC BOOKS.
• FORCEVILLE, CHARLES (1988). THE CASE FOR PICTORIAL METAPHOR: RENE MAGRITTE AND OTHER SURREALISTS. IN: ALES ERJAVEC, (ED.) VESTNIK IX, INSTITUT ZA MARKSIST-ICNE STUDIJE, LJUBLJANA, 150-160.
• FORCEVILLE CHARLES (1996). PICTORIAL METAPHOR IN ADVERTISING. LONDON/NEW YORK: ROUTLEDGE. [PAPERBACK PUBLISHED IN 1998].
• GIBBS, RAYMOND W., JR. (1999). TAKING METAPHOR OUT OF OUR HEADS AND PUTTING IT INTO THE CULTURAL WORLD. IN: RAYMOND GIBBS & GERARD STEEN, METAPHOR IN COGNITIVE LINGUISTICS. AMSTERDAM/ PHILADELPHIA: JOHN BENJAMINS, 145-166.
• KOVECSES, ZOLTAN (2002). METAPHOR: A PRACTICAL INTRODUCTION. OXFORD: OXDFORD UP.
• LAKOFF, GEORGE (1987). WOMEN, FIRE AND DANGEROUS THINGS: WHAT CAT?E?GORIES REVEAL ABOUT THE MIND. CHICAGO: U OF CHICAGO P.
• LAKOFF, GEORGE (1993). THE CONTEMPORARY THEORY OF METAPHOR. IN: ANDREW ORTONY (ED.), METAPHOR AND THOUGHT (2ND EDITION). CAMBRIDGE: CAMBRIDGE UP, 202-251.
• LAKOFF, GEORGE, AND MARK JOHNSON (1980). METAPHORS WE LIVE BY. CHICAGO: UNIVERSITY OF CHICAGO PRESS.
• LAKOFF, GEORGE, AND MARK JOHNSON (1999). PHILOSOPHY IN THE FLESH: THE EMBODIED MIND AND ITS CHALLENGE TO WESTERN THOUGHT. NEW YORK: BASIC BOOKS.
• LEVITIN, D. J. (2006). THIS IS YOUR BRAIN ON MUSIC: THE SCIENCE OF A HUMAN OBSESSION. NEW YORK: DUTTON/PENGUIN 136-150
• MCCLOUD, SCOTT (1994). UNDERSTANDING COMICS. NEW YORK: HARPERPERENNIAL CHAPTER 2
• ORTONY, ANDREW (ED.). (1993) METAPHOR AND THOUGHT. 2ND ED. CAMBRIDGE: CAMBRIDGE UP.
• REDDY, MICHAEL (1979). THE CONDUIT METAPHOR. IN: ANDREW ORTONY (ED.) METAPHOR AND THOUGHT. CAMBRIDGE: CAMBRIDGE UP, 284-324. (A REVISED AND EXPANDED EDITION OF THE BOOK APPEARED IN 1993).
• TENG, NORMAN Y., (2009). IMAGE ALIGNMENT IN MULTIMODAL METAPHOR, EDITOR(S): CHARLES FORCEVILLE & EDUARDO URIOS-APARISI, MULTIMODAL METAPHOR 197-212, BERLIN: MOUTON DE GRUYTER.
• TURNER, MARK, AND GILLES FAUCONNIER (1995). CONCEPTUAL INTEGRATION AND FORMAL EXPRESSION, METAPHOR AND SYMBOLIC ACTIVITY 10, 183-204.
 
指定閱讀
  
評量方式
(僅供參考)
    
課程進度
週次
日期
單元主題
Week 1
 2/21  Introduction 
Week 2
 2/28  Holiday 
Week 3
 3/06  Contemporary Metaphor Theory 
Week 4
 3/13  Contemporary Metaphor Theory 
Week 5
 3/20  Concepts and Terminology Related to Multimodal Metaphor [Paper Presenter: 王國樹] 
Week 6
 3/27  Understanding Visual Language [Paper Presenter: 蕭書珮] 
Week 7
 4/03  Holiday 
Week 8
 4/10  Categorization and “Cartoonification”[Paper Presenter: 李婉如] 
Week 9
 4/17  Visual Language Structure [Paper Presenter: 張玳維] 
Week 10
 4/24  Visual Morphology [Guest Speaker: Professor Sewen Sun][Topic: The Role of Metaphor in Innovation] 
Week 11
 5/01  Multimodal Metaphor in Images [Paper Presenter: 蔡孟芳] 
Week 12
 5/08  Multimodal Metaphor in Commercials [Guest Speaker: Professor Norman Y. Teng][Topic: Metaphor, Creativity and Visual Design: An Embodied-Embedded Perspective] 
Week 13
 5/15  Metaphor and Blending Theory [Paper Presenter: 許靖瑋] 
Week 14
 5/22  Structural and Ontological Multimodal Metaphor [Paper Proposal][Paper Presenter: 林怡馨] 
Week 15
 5/29  Multimodal Interfaces Between Text and Image [Guest Speaker: Professor Jung-hsing Chang][Topic: Metaphors of Anger in Taiwan Sign Language]  
Week 16
 6/05  Direction for Future Research [Paper Presenter: 方文杰] 
Week 17
 6/12  Oral Presentation