課程大綱

課程資訊

課程名稱	IT類創意行銷翻譯入門 Transcreation in IT Translation
開課學期	105-1
授課對象	學程中英翻譯學程
授課教師	陳仕芸
課號	GPTI5008
課程識別碼	147 U0080
班次
學分	2
全/半年	半年
必/選修	選修
上課時間	星期四7,8(14:20~16:20)
上課地點	外教105
備註	語言文化基礎課程。翻譯學程學生優先。不開放旁聽。中英翻譯學程學生請於開學後向教師領取授權碼加選。限本系所學生(含輔系、雙修生) 總人數上限：12人

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課程概述	This course would explore the basic knowledge of Transcreation in L10N business and provide the students with an overall insight of Transcreation in the business.
課程目標	This course aims to guide the students to understand the basics of the overall technical know-hows of Transcreation in IT translations and Software localisation, and thereby introduces the characteristics, the translation approaches, and the common issues of this type of translations.
課程要求	This course welcomes all the students who are interested in Transcreation in L10N fields and would follow the course progress. Since this course focuses on the practical exercises, attendance is a critical element of the assessment. Students would be highly recommended to take the course “Translation Theories” or any relative courses first before taking this course.
預期每週課後學習時數
Office Hours	另約時間備註：請以 email 另約時間。
指定閱讀	Assigned Readings & References: 1. J. Byrne. Technical Translation. Dordrecht: Springer (2006). 2. S. E. Wright and L. D. Wright, Jr..Scientific and technical translation. Amsterdam: John Benjamins Publishing Company (1993). Microsoft Production Team. Traditional Chinese Style Guide (2011). M. Baker. In Other Words: A Coursebook on Translation. Routledge. (1992) 3. M.Hann. The key to technical translation. Amsterdam/Philadelphia: John Benjamins Publishing Company (1992) 4.劉宓慶文體與翻譯書林出版社 (1997) 5.劉宓慶英漢翻譯手冊書林出版社 (2004)
參考書目	N/A
評量方式 (僅供參考)

課程進度

週次	日期	單元主題
第1週	9/15	Mid-autumn festival
第2週	9/22	Play the Words: Introduction to Transcreation and Translation
第3週	9/29	Localization 101
第4週	10/06	Light Marketing and Translation Strategies: Devices HomeWork A - individual
第5週	10/13	Light Marketing and Translation Strategies: Game/Videos 1 HomeWork B - group
第6週	10/20	Light Marketing and Translation Strategies: Game/Videos 2 HomeWork C - individual
第7週	10/27	Light Marketing and Translation Strategies: Virtual Solutions 1 HomeWork D - individual
第8週	11/03	Light Marketing and Translation Strategies: Virtual Solutions 2 Preparation for Mid-term (No HW)
第9週	11/10	Mid-term Test (Paper + Presentation) CAT Tool Overview and Operation
第10週	11/17	Strong Marketing and Translation Strategies: Fashion HomeWork E - group
第11週	11/24	Strong Marketing and Translation Strategies: Fashion HomeWork F - individual
第12週	12/01	Strong Marketing and Translation Strategies: Communication Tools HomeWork G - individual
第13週	12/08	Strong Marketing and Translation Strategies: Communication Tools HomeWork H - group
第14週	12/15	Transcreation and Discussion: Devices HomeWork I - group
第15週	12/22	Transcreation and Discussion: Advertising/Films HomeWork J - individual
第16週	12/29	Transcreation and Discussion: Video Games
第17週	1/05	Final Examination (benchmark test)
第18週	1/12	Feedback on Final Examination (1-hr session-individual)