課程資訊
課程名稱
說服科技專題
Seminar in Persuasive Technology 
開課學期
107-1 
授課對象
理學院  心理學研究所  
授課教師
岳修平 
課號
Psy5301 
課程識別碼
227 U1990 
班次
 
學分
3.0 
全/半年
半年 
必/選修
選修 
上課時間
星期一7,8,9(14:20~17:20) 
上課地點
南館地下B 
備註
總人數上限:20人 
Ceiba 課程網頁
http://ceiba.ntu.edu.tw/1071Psy5301_PerTech 
課程簡介影片
 
核心能力關聯
本課程尚未建立核心能力關連
課程大綱
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課程概述

Topical seminar of Persuasive Technology (PSY5301) is an elective course for senior and graduate students of psychology majors. Persuasive technology is an interdisciplinary field that draws on theories and methods of psychology, human behavior studies, communication and human-computer interaction to inform the design of persuasive experiences delivered through interactive and computational technologies. This course will first study the theory, research and practices of captology, and then explore the design and use of digital technologies for the purpose of influencing individuals’ attitudes or behaviors in a number of contexts (i.e., health, social life and marketing, etc.). A semester-long design project will be adopted to guide and anchor participants’ learning activities and outcomes within the course. 

課程目標
1. Knowledge for the theoretical and practical foundations of captology
2. Knowledge of theories of persuasion and human behavior for the design of persuasive technology.
3. Identify emerging trends in the use of computers as persuasive technologies in different contexts. 
課程要求
Participation 30%
Literature Review 30%
Persuasive Technology Project 40% 
預期每週課後學習時數
 
Office Hours
每週一 13:30~14:20 
參考書目
A list of readings will be provided on the course site. 
指定閱讀
1. Anderson, S. P. (2011). Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences. Berkeley, CA: New Riders. ISBN: 978-0321725523
2. Wendel, S. (2013). Designing for Behavior Change: Applying Psychology and Behavioral Economics (1st ed.). Sebastopol, CA: O'Reilly Media, Inc. ISBN: 978-1449367626 
評量方式
(僅供參考)
 
No.
項目
百分比
說明
1. 
Participation 
30% 
 
2. 
Literature Review 
30% 
 
3. 
Persuasive Technology Project 
40% 
- Inspiration: Observation & Problem Define - Ideation: Data Collection & Analysis - Implementation: Design & Development 
 
課程進度
週次
日期
單元主題
第1週
9/10  Course Overview
Computers as Persuasive Tools 
第2週
9/17  Applications of Persuasive Technologies (Health, Social Life, Marketing) 
第3週
9/24  Mid Autumn Festival (Holiday) 
第4週
10/01  Persuasion 
第5週
10/08  Case Report 
第6週
10/15  Case Report 
第7週
10/22  Persuasion Through Mobile, Context-Aware, NetworkedDevices 
第8週
10/29  【Invited Speech】Digital Coaching for Meaningful Individualized Social Activities Online for Healthy Aging (Dr. Maleleine Blusi, Umea University, Sweden) 
第9週
11/05  [Discussion] Project Theme
Developing the Conceptual Design for Persuasive Technology 
第10週
11/12  Midterm Break (No Class Meeting) 
第11週
11/19  Review: Ch8 Mobility and Connectivity
Discussion: Term Project Theme (For Future Students) 
第12週
11/26  Cases and Literature Review: Game & Gamification 
第13週
12/03  Evaluating Persuasive Technologies 
第14週
12/10  Review and Group prep. (Group Consultation) 
第15週
12/17  Final prep (NO Class Meeting) 
第16週
12/24  [Presentation] Term Project Presentation and Exhibition