|
課程名稱 |
判斷,決策與行為經濟學
Judgment, Decision Making, and Behavioural Economics |
|
開課學期 |
106-2 |
|
授課對象 |
社會科學院 經濟學研究所 |
|
授課教師 |
林明仁 |
|
課號 |
ECON7212 |
|
課程識別碼 |
323 M2980 |
|
班次 |
|
|
學分 |
1.0 |
|
全/半年 |
半年 |
|
必/選修 |
選修 |
|
上課時間 |
第3,4,5 週
星期二A,B,C(18:25~21:05)星期五A,B,C(18:25~21:05)星期六2,3,4(9:10~12:10) |
|
上課地點 |
社科研607社科研607社科研604 |
|
備註 |
密集課程。3/9五、3/10六、3/13二、3/16五、3/17六、3/20二上課。大學生經同意可加選。
限碩士班以上
總人數上限：15人 |
|
Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1062ECON7212_ |
|
課程簡介影片 |
|
|
核心能力關聯 |
核心能力與課程規劃關聯圖 |
|
課程大綱
|
|
為確保您我的權利,請尊重智慧財產權及不得非法影印
|
|
課程概述 |
This course is designed to familiarize you with a wide variety of issues related to individual judgment and decision making. Further, it is designed to help you to identify specific applications of the principles to a number of substantive domains. In addition to providing you with basic knowledge on behavioral decision theory and its applications, with an emphasis on economics and consumer psychology, this course has three additional goals. First, it should acquaint you with empirical methods that researchers in this field use to test their theories. In particular, we will explore a range of methods ranging from tightly controlled laboratory studies to field experiments. Second, this course will provide you with an opportunity to develop your own research ideas - ideas you may wish to pursue in your remaining time in this program or in your future years as an academic. It is hoped that as your basic knowledge grows, your ability to generate interesting questions about consumer decision making will increase accordingly. Third, it also aims to train you in skills that are necessary in a successful academic career – presentation, critique, synthesis and journal reviewing. |
|
課程目標 |
Guest Speaker: Claire Tsai, Associate Professor, Rotman School of Management, U of Toronto. |
|
課程要求 |
Understand the behavioral economics perspective in decision making. |
|
預期每週課後學習時數 |
|
|
Office Hours |
|
|
指定閱讀 |
一、 Required readings
TENTATIVE CLASS SCHEDULE AND READINGS
Session 1-1: Introduction, Who-is-who and History of J/DM Research
Goldstein, William and Robin Hogarth (1997), “Judgment and Decision Research: Some Historical Context,” Research on Judgment and Decision Making, Chapter 1, 3-65.
Weber, E., & Johnson, E. (2009). Mindful judgment and decision making. Annual Review of Psychology, 60, 53-85.
Session 1-2: Utility Theory and Utility Measurements
Hauser, John R. and Glen L. Urban (1979), “Assessment of Attribute Importance and Consumer Utility Functions: von Neumann-Morgenstern Theory Applied to Consumer Behavior.” Journal of Consumer Research, 5, March, 251-262.
Hastie, R. & Dawes, R. M. (2001). Appendix: Basic principles of probability theory. Rational Choice in an Uncertain World (pp. 331-356). Thousand Oaks, CA: Sage Publications.
Edwards, W. (1954). The theory of decision making. Psychological Bulletin, 51, 380-417.
Schoemaker (1982), “The Expected Utility Model: Its Variants, Purposes, Evidence, and Limitations,” Journal of Economic Literature, 20, 529-563.
Luce, R. D. & von Winterfeldt, D. (1994). What common ground exists for descriptive, prescriptive, and normative theories? Management Science, 40, 263-279.
Session 2-1: Validity of Heuristics and Biases
Tversky, A., & Kahneman, D. (1974). Judgment under uncertainty: Heuristics and biases. Science, 185, 1124-1131.
Kahneman, D and A. Tversky (1984). Choices, Values and Frames, American Psychologist, 39 (4), 341-350.
Thaler, Richard H (1987), “The Psychology of Choice and the Assumptions of Economics.” in Alvin Roth ed., “Laboratory Experimentation in Economics: Six Points of View.” Cambridge University Press.
Tom, S. M., Fox, C. R., Trepel, C., & Poldrack, R. A. (2007). The neural basis of loss aversion in decision-making under risk. Science, 315(5811), 515-518.
Session 2-2: Perceptual Effects on Decision Making: The Decision Context
Huber, J et al. (1982), “Adding Asymmetrically Dominated Alternatives: Violations of Regularity and Similarity Hypothesis,” Journal of Consumer Research, 9, 90-98.
Simonson, I & A. Tversky (1992), “Choice in Context: Trade-off Contrast and Extremeness Aversion,” Journal of Marketing Research, 29, 281-295.
Session 3-1: Invariance Axiom and Preference Reversals
Slovic, P. (2000), “The Construction of Preference,” from D. Kahneman and A. Tversky (eds) Choices, Values and Frames, New York: Russell Sage Foundation, 489-502.
Tversky, A., & Kahneman, D. (1974). Judgment under uncertainty: Heuristics and biases. Science, 185, 1124-1131.
Session 3-2: Mental Accounting
Thaler, Richard (1999), "Mental Accounting Matters," Journal of Behavioral Decision Making. 12 (3) 183-206.
Prelec, Drazen & George Lowenstein (1998), " The Red and the Black: Mental Accounting of Savings and Debt," Marketing Science, 17, 1, 4-28.
Session 4-1: The Psychology of Intertemporal Choice
Trope Y and N. Liberman (2003), “Temporal Construal,” Psychological Review, 110 (3),
Zauberman G and J Lynch (2005), “Resource Slack and Propensity to Discount Delayed Investments of Money and Time” Journal of Experimental Psychology: General
Loewenstein, G and D. Prelec (1993), “Preferences for Sequences of Outcomes,” Psychological Review, 100 (1), 91-108.
Session 4-2: Overconfidence
Soll, J. B. (1996). Determinants of overconfidence and miscalibration: The roles of random error and ecological structure. Organizational Behavior and Human Decision Processes, 65, 117–137.
Tsai, C. I., Klayman, J., & Hastie, R. (2008). Effects of amount of information on judgment accuracy and confidence. Organizational Behavior and Human Decision Processes, 107(2), 97-105.
Session 5: Choice Architecture
Castelo, N., Hardy, E., House, J., Mazar, N., Tsai, C., & Zhao, M. (2015). Moving citizens online: Using salience & message framing to motivate behavior change. Behavioral Science & Policy, 1(2), 57-68.
Camerer, Colin, Linda Babcock, George Loewenstein and Richard H. Thaler (1997) "Labor Supply of New York City Cab Drivers: One Day at a Time." Quarterly Journal of Economics 112(2): 407-441.
Bernartzi, Shlomo and Richard H. Thaler (1995) "Myopic Loss Aversion and the Equity Premium Puzzle." Quarterly Journal of Economics CX: 73-92
DellaVigna, S and U. Malmendier (2006), “Paying Not to Go to the Gym,” American Economic Review, June 2006, Download from
Bertrand, M, D. Karlan, S. Mullainathan, E. Shafir and J. Zinman (2005), “What’s Psychology Worth? – A Field Experiment in the Consumer Credit Market,” Download from http://www.economics.harvard.edu/faculty/mullainathan/files/zamarketing.pdf
Bernartzi, Shlomo and Richard H. Thaler (2001) "Naive Diversification in Defined Contribution Savings Plans." American Economics Review 91(1): 79-98.
http://gsbwww.uchicago.edu/fac/richard.thaler/research/91010079.pdf
Richard H. Thaler and Shlomo Bernartzi (2004), "Save More Tomorrow: Using Behavorial Economics in Increase Employee Savings." Journal of Political Economy 112(1): S164-S187. Link to download: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=489693
Choi, J, D. Laibson and B. Madrian (forthcoming), ““ Reducing the Complexity Costs of 401(k) Participation Through Quick Enrollmenttm” in David A. Wise, ed., Developments in the Economics of Aging. Chicago: University of Chicago Press. Download from http://www.economics.harvard.edu/faculty/laibson/files/reducing_complexity.pdf
Mullainathan, Sendhil (2007), “Development Economics through the Lens of Psychology,” working paper, download from http://www.economics.harvard.edu/faculty/mullainathan/files/lens%20of%20psychology.pdf
|
|
參考書目 |
N/A |
|
評量方式
(僅供參考) |
|
No. |
項目 |
百分比 |
說明 |
|
1. |
Class Participation, Short Assignment |
30% |
|
2. |
Article Review Exercise |
30% |
|
3. |
Research Proposal |
40% |
|
|
|
週次 |
日期 |
單元主題 |
|
第1週 |
03/09 (Friday 2pm-5pm) |
1-1: Introduction, Who-is-who and History of J/DM Research
1-2: Utility Theory and Utility Measurements |
|
第2週 |
03/10 Sat 9am-12am |
2-1: Validity of Heuristics and Biases
2-2: Perceptual Effects on Decision Making: The Decision Context |
|
第3週 |
03/13 Tue 9am-12am |
3-1: Invariance Axiom and Preference Reversals
3-2: Mental Accounting |
|
第4週 |
03/16 Friday 2pm-5pm |
4-1: The Psychology of Intertemporal Choice
4-2: Overconfidence |
|
第5週 |
03/17 Sat 9am-12am |
5:Choice Architecture |
|
第6週 |
03/20 Tue 9am-12am |
Class Presentation |
|