課程名稱 |
市場與策略 Market and Strategy |
開課學期 |
104-2 |
授課對象 |
社會科學院 經濟學研究所 |
授課教師 |
李宗穎 |
課號 |
ECON5126 |
課程識別碼 |
323EU2250 |
班次 |
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學分 |
3 |
全/半年 |
半年 |
必/選修 |
選修 |
上課時間 |
星期三6,7,8(13:20~16:20) |
上課地點 |
社科406 |
備註 |
本課程以英語授課。 限學士班三年級以上 或 限碩士班以上 總人數上限:30人 外系人數限制:5人 |
Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1042MS |
課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
課程大綱
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課程概述 |
This course explores the ways in which firm strategy affects, and is affected by, how markets “work.” Understanding this interplay is crucial for those interested in management, public policy, consulting, antitrust law, as well as those generally curious about why certain products are (or are not) available and why it is that firms behave the way they do. This course will explore this "interplay" using a mixture of theoretical models and empirical tools with a heavy emphasis on real-world applicability of what we learn. |
課程目標 |
This course surveys empirical research in industrial organization (IO), with a focus on statistical and game‐theoretic models. The goal of the course is to a) raise students' awareness of what people care about in different industries or market structures, and b) stimulate new research interests. By the end of the course, students should be familiar with the key issues and approaches in empirical IO, the strengths of these research streams, and the opportunities to apply/extend them. |
課程要求 |
Microeconomics (I) & (II), Statistics and Econometrics (1) & (2) |
預期每週課後學習時數 |
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Office Hours |
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指定閱讀 |
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參考書目 |
Paul Belleflamme and Martin Peitz, Industrial Organization: Markets and
Strategies, Cambridge University Press, 2010.
Oz Shy, Industrial Organization: Theory and Applications, MIT Press, 1996.
Peter Davis and Eliana Garces, Quantitative Techniques for Competition and
Anti‐trust Analysis, Princeton, 2010.
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評量方式 (僅供參考) |
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週次 |
日期 |
單元主題 |
Week 1 |
2/24 |
Introduction |
Week 2 |
3/02 |
Market power |
Week 3 |
3/09 |
3DPD |
Week 4 |
3/16 |
2DPD |
Week 5 |
3/23 |
Bundling |
Week 6 |
3/30 |
Durable goods |
Week 7 |
4/06 |
(Spring break) |
Week 8 |
4/13 |
Demand estimation |
Week 9 |
4/20 |
Advertising |
Week 10 |
4/27 |
Search |
Week 11 |
5/04 |
Experience goods |
Week 12 |
5/11 |
Horizontal merger |
Week 13 |
5/18 |
Vertically related markets |
Week 14 |
5/25 |
Strategic investment |
Week 15 |
6/01 |
Research & Development |
Week 16 |
6/08 |
Network Effects |
Week 17 |
6/15 |
(Student Presentations) |
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