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Course title |
市場與策略
Market and Strategy |
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Semester |
107-2 |
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Designated for |
COLLEGE OF SOCIAL SCIENCES GRADUATE INSTITUTE OF ECONOMICS |
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Instructor |
李宗穎 |
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Curriculum Number |
ECON5126 |
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Curriculum Identity Number |
323EU2250 |
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Class |
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Credits |
3.0 |
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Full/Half
Yr. |
Half |
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Required/
Elective |
Elective |
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Time |
Wednesday 6,7,8(13:20~16:20) |
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Room |
社科406 |
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Remarks |
本課程以英語授課。建議先修課程為「個體經濟學一二」、「統計學與計量經濟學暨實習上下」。
Restriction: juniors and beyond OR Restriction: MA students and beyond
The upper limit of the number of students: 30.
The upper limit of the number of non-majors: 10. |
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Ceiba Web Server |
http://ceiba.ntu.edu.tw/1072ECON5126 |
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Course introduction video |
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Table of Core Capabilities and Curriculum Planning |
Table of Core Capabilities and Curriculum Planning |
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Course Syllabus
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Please respect the intellectual property rights of others and do not copy any of the course information without permission
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Course Description |
This course explores the ways in which firm strategy affects, and is affected by, how markets “work.” Understanding this interplay is crucial for those interested in management, public policy, consulting, antitrust law, as well as those generally curious about why certain products are (or are not) available and why it is that firms behave the way they do. This course will explore this "interplay" using a mixture of theoretical models and empirical tools with a heavy emphasis on real-world applicability of what we learn. |
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Course Objective |
This course surveys empirical research in industrial organization (IO), with a focus on statistical and game‐theoretic models. The goal of the course is to a) raise students' awareness of what people care about in different industries or market structures, and b) stimulate new research interests. By the end of the course, students should be familiar with the key issues and approaches in empirical IO, the strengths of these research streams, and the opportunities to apply/extend them. |
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Course Requirement |
Microeconomics (I) & (II), Statistics and Econometrics (1) & (2) |
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Student Workload (expected study time outside of class per week) |
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Office Hours |
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Designated reading |
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References |
Paul Belleflamme and Martin Peitz, Industrial Organization: Markets and
Strategies, Cambridge University Press, 2010.
Oz Shy, Industrial Organization: Theory and Applications, MIT Press, 1996.
Peter Davis and Eliana Garces, Quantitative Techniques for Competition and
Anti‐trust Analysis, Princeton, 2010.
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Grading |
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Week |
Date |
Topic |
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Week 1 |
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Introduction |
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Week 2 |
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Market power |
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Week 3 |
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Price discrimination (I) |
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Week 4 |
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Price discrimination (II) <br>(Problem set 1 due.) |
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Week 5 |
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Bundling<br>(Quiz 1)
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Week 6 |
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Durable goods<br>(Problem set 2 due.) |
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Week 7 |
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**Spring break** |
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Week 8 |
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Product differentiation<br>(Quiz 2)
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Week 9 |
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Advertising<br>(Problem set 3 due.)
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Week 10 |
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Consumer inertia<br>(Quiz 3)
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Week 11 |
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Experience goods<br>(Problem set 4 due.) |
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Week 12 |
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Horizontal merger<br>(Quiz 4)
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Week 13 |
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Vertically related markets<br>(Problem set 5 due.)
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Week 14 |
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Presentation workshop<br>(Quiz 5) |
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Week 15 |
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R&D<br>(Problem set 6 due.)
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Week 16 |
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Network effects<br>(Quiz 6)
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Week 17 |
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Group project presentation |