課程資訊
課程名稱
微課程:賽局理論與商業策略
Game Theory and Business Strategy: A Mini Course 
開課學期
109-2 
授課對象
社會科學院  經濟學系  
授課教師
蔡崇聖 
課號
ECON5183 
課程識別碼
323EU2320 
班次
 
學分
1.0 
全/半年
半年 
必/選修
選修 
上課時間
 
上課地點
 
備註
本課程以英語授課。孫慶仁教授密集授課:2/1~3 am10-12,pm2-4,2/4 pm1-4。教室社科608。
限學士班三年級以上 或 限碩士班以上 或 限博士班
總人數上限:20人 
 
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課程概述

課程概述Course Description

This mini course demonstrates how basic economic principles and game theory can be applied to analyze business strategy and understand competition dynamics. Basic economic principles refer to profit maximization, price discrimination, and economies of scale and scope. Game theory is a branch of mathematics/economics concerned with the analysis of strategies for dealing with situations where the outcome depends critically on the actions of all participants. Game theory can be highly abstract and mathematical, but this course will only focus on its applied side. In particular, we are interested in incorporating business fundamentals and economic principles into a stylized game theoretical framework to conduct simple market analysis. Three main topics will be covered:
1. Horizontal and vertical boundaries of the firm
2. Market structure and competition
3. Dynamic Pricing
We will implement case-based learning in this course: For each topic, several case studies will be presented and discussed to help you better understand how theoretical concepts can be applied to analyze real business scenarios. There is one caveat though: To some extent, we sacrifice some rigorousness to conciseness in this crash course. 

課程目標
二、教學目標Course Objective

Upon successful completion of the course, you should be able to:
Identify business fundamentals and economic principles relevant to business decision making
Apply analytical tools in game theory to conduct market/strategic analysis
Develop strong business acumen

三、課程進度及教學內容簡述Course outline (Course Schedule of 15 hours)

Lectures 1-2 (2/1 Monday 10:00-12:00 & 14:00-16:00)
Introduction
Horizontal boundaries of the firm
Price discrimination
Case Study I: Tesla is damaged goods? Is Elon Musk out of his mind?

Lectures 3-4 (2/2 Tuesday 10:00-12:00 & 14:00-16:00)
Vertical boundaries of the firm
Case Study II: Netflix lost “Friends”
Case Study III: Amazon as a logistics company?

Lectures 5-6 (2/3 Wednesday 10:00-12:00 & 14:00-16:00)
Market structure and competition
Classical oligopoly models
Case Study IV: Can you predict tomorrow’s petrol price?
Case Study V: Viagra saves _______?
Case Study VI: Apple, Samsung, and Trump Tax

Lecture 7 (2/4 Thursday 13:00-16:00)
Dynamic Pricing
Case Study VII: Target: How can you tell if someone is pregnant?
Case Study VIII: Uber puts economists in the driver’s seat 
課程要求
Grading:
Take-home final exam, 100%.

Requirements for students after the class:
Complete lecture exercises and take-home exam. 
預期每週課後學習時數
 
Office Hours
 
參考書目
Required readings:
Dranove, D, Besanko, D, Shanley, M and Schaefer S, Economics of Strategy, (John Wiley & Sons, 7th ed. 2015)
Lecture notes and references therein

Extension readings:
Jean Tirole. The Theory of Industrial Organization, MIT Press, 1988
Avinash K. Dixit and Barry J. Nalebuff. The Art of Strategy: A Game Theorist's Guide to Success in Business and Life, W. W. Norton & Company, 2010
Joel Watson. Strategy: An Introduction to Game Theory, W. W. Norton & Company, 2013 
指定閱讀
 
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