課程資訊
課程名稱
市場與策略
Market and Strategy 
開課學期
112-2 
授課對象
社會科學院  經濟學系  
授課教師
李宗穎 
課號
ECON5216 
課程識別碼
323EU2410 
班次
 
學分
2.0 
全/半年
半年 
必/選修
選修 
上課時間
星期二3,4(10:20~12:10) 
上課地點
社科502 
備註
本課程以英語授課。
限學士班學生 或 限碩士班以上 或 限博士班
總人數上限:50人 
 
課程簡介影片
 
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課程概述

In this course, we will delve into the relationship between market dynamics and firm strategy, employing a comprehensive approach that combines theoretical models and empirical tools. The primary focus is on the practical implications and real-world applications of the concepts explored. The main topics covered are market power, price discrimination, bundling, durable goods, product differentiation, advertising, consumer search, experience goods, and network effects. 

課程目標
Our exploration will illuminate the impact of firm strategy on markets and unravel how markets, in turn, shape strategic decision-making. This understanding is essential for individuals aspiring to careers in management, consulting, equity research, and public policy. Moreover, for those with a general curiosity about why certain products are (or are not) available and why it is that firms behave the way they do, this course provides valuable insights into the intricacies of the market and strategic interactions. 
課程要求
Prerequisites (which can be taken prior to or concurrently with this course):
Microeconomics (1) (ECON2018)
Microeconomics (2) (ECON2019)
Statistics with Recitation (ECON2022)
Introductory Econometrics with Recitation (ECON2023) 
預期每週課後學習時數
 
Office Hours
另約時間 
指定閱讀
Belleflamme, P., & Peitz, M. (2015). Industrial Organization: Markets and Strategies. Cambridge University Press.

Shy, O. (1995). Industrial Organization: Theory and Applications. MIT press. 
參考書目
Varian, H. R. (2014). Intermediate Microeconomics with Calculus: A Modern Approach 1st Edition. WW Norton & Company. 
評量方式
(僅供參考)
   
課程進度
週次
日期
單元主題
第1週
2/20  Course introduction 
第2週
2/27  Market Power & Price Discrimination (I)  
第3週
3/05  Paper Discussion: Nevo and Wolfram (2002) 
第4週
3/12  Price Discrimination (II) & Bundling 
第5週
3/19  Paper discussion: Courty and Pagliero (2009) 
第6週
3/26  Durable Goods & Advertising 
第7週
4/02  Study day (no class) 
第8週
4/09  Paper Discussion: Busse, Knittel, and Zettelmeyer (2013) 
第9週
4/16  Product Differentiation 
第10週
4/23  Paper Discussion: Berry and Jia (2010) 
第11週
4/30  Consumer Inertia & Experience Goods  
第12週
5/07  Paper Discussion: Sorensen (2000) 
第13週
5/14  Horizontal Merger & Vertical Relationships 
第14週
5/21  Paper Discussion: Ashenfelter, Hosken, and Weinberg (2013) 
第15週
5/28  Student Presentation