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課程名稱 |
行為經濟學與社會改革: 社會政策與社會服務之應用
Behaviroal Economics for Social Change |
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開課學期 |
108-1 |
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授課對象 |
社會科學院 社會工作學研究所 |
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授課教師 |
汪書華 |
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課號 |
SW7055 |
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課程識別碼 |
330EM1640 |
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班次 |
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學分 |
1.0 |
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全/半年 |
半年 |
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必/選修 |
選修 |
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上課時間 |
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上課地點 |
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備註 |
本課程以英語授課。時地自訂 全英文課程 密集式上課 請注意配合上課日期
總人數上限：10人 |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
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課程大綱
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為確保您我的權利,請尊重智慧財產權及不得非法影印
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課程概述 |
Course Room: Sociology and Social Work Building, 1st floor, Room 104
Course Description
This course will examine the relationship between behavioral economics and social change. Individuals frequently make decisions that systematically depart from the predictions of standard economic models based on a purely rational model. Behavioral economics attempts to integrate the understanding of the psychology of human behavior into economic and policy analysis. The course will review the major themes of behavioral economics and discuss the applications for social work, social services, and social policies.
Date, Topic
9/20 (FRI) 14:20-17:20
• Introduction to behavioral economics
• Present bias and procrastination
9/27 (FRI) 14:20-17:20
• Temptation and commitment devices
• Human inertia, choice overload, and defaults
9/28 (SAT) 14:20-17:20
• Getting things done by active choice, planning reminders
• Incentives
10/4 (FRI) 14:20-17:20
• Social comparison
• Preferences and choice architecture
10/5 (SAT) 14:20-17:20
• Poverty
• Savings
10/25 (FRI) 14:20-17:20
• Student presentations – applications of behavioral economics in social change |
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課程目標 |
Course Objective
• Enable students interested in social services and social policies to learn the relevant knowledge of behavioral economics
• Enable students interested in promoting social change to integrate knowledge of behavioral economics in the design, implementation and evaluation of social services and social policies
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課程要求 |
• Active participation in class
• Turn in the assignments in time
All assignments should be submitted on time. Late submission of assignment will receive the following penalties:
% of marks to be deducted
1 day 10%
2 days 20%
3 days 30%
4 days 40%
5 days 50%
6 days 60%
7 days 70%
More than 7 days No mark will be given
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預期每週課後學習時數 |
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Office Hours |
另約時間 備註： 周五早上為佳 |
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指定閱讀 |
Congdon, W. J., Kling, J. R., & Mullainathan, S. (2011). Policy and choice: Public finance through the lens of behavioral economics. Brookings Institution Press.
Thaler, R. H., & Sunstein, C. R. (1975). Nudge: Improving Decisions about Health, Wealth, and Happiness. Yale University Press.
Note: Students do not need to purchase the readings. The instructor will post the readings through the online system.
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參考書目 |
待補 |
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評量方式
(僅供參考) |
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No. |
項目 |
百分比 |
說明 |
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1. |
Class participation |
20% |
Participate in discussions and exercises in class |
2. |
Reflection paper |
10% |
To be submitted prior to one lecture.
Students should submit one reflection paper to the selected required reading. The reflection paper should be less than two double spacing pages. The reflection paper should succinctly summarize key messages in all the required readings (squared readings) in the upcoming lecture (60%), discuss potential applications in social service provision/policymaking, and raise questions (if any) (40%). The reflection paper is due at 10pm before the lecture. |
3. |
Final presentation |
35% |
To be presented during class on October 25.
Each student will select a topic of your choice, (1) identify and describe a policy/social service issue/problem and what behavioral tendencies lead to this problem (30%); (2) select and apply behavioral economic concepts to propose policy solutions (50%); and (3) discuss limitations and/or ethical dilemma of the proposed solutions (20%). |
4. |
Final paper |
35% |
To be submitted by 23:59 on November 15, 2019
Students will present their final paper in class and submit the written version (4-page). The final policy paper should be turned in using 12pt Times New Roman font, 1” margins and double spacing. The paper must be written in an academic style and tone in accordance with American Psychological Association (APA) 6th ed. guidelines. You can find information about APA style here: www.apastyle.org and at the Purdue Online Writing Lab (OWL at Purdue) https://owl.english.purdue.edu/owl/. |
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週次 |
日期 |
單元主題 |
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第2週 |
09/20 |
• Introduction to behavioural economics
Readings:
o Nudge. “Introduction”
o Policy and Choice, Chapter 2: “Psychology and Economics” and Chapter 3: “Behavioral Economics and Public Finance.”
• Present bias and procrastination
Readings:
o Nudge. Chapter 1: “Biases and Blunders”
o Ariely, D., & Wertenbroch, K. (2002). Procrastination, deadlines, and performance: Self-control by precommitment. Psychological science, 13(3), 219-224.
o DellaVigna, S., & Malmendier, U. (2006). Paying not to go to the gym. American Economic Review, 96(3), 694-719. |
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第3週 |
09/27 |
• Temptation and commitment
Readings:
o Nudges. Chapter 2: “Resisting Temptation”
o Bryan, G., Karlan, D., & Nelson, S. (2010). Commitment devices. Annu. Rev. Econ., 2(1), 671-698.
• Human inertia, choice overload, and defaults
Readings:
o Johnson, E. J., & Goldstein, D. (2003). Do defaults save lives? Science, 302(5649), 1338-1340.
o Sunstein, C. R. (2015). Active choosing or default rules?: The policymaker's dilemma. Behavioral Science & Policy, 1(1), 29-33.
o Iyengar, S. S., & Lepper, M. R. (2000). When choice is demotivating: Can one desire too much of a good thing? Journal of personality and social psychology, 79(6), 995.
o Madrian, B. C., & Shea, D. F. (2001). The power of suggestion: Inertia in 401 (k) participation and savings behavior. The Quarterly journal of economics, 116(4), 1149-1187. |
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第3週 |
09/28 |
• Getting things done by active choice, planning reminders
Readings:
o Rogers, T., Milkman, K. L., John, L. K., & Norton, M. I. (2015). Beyond good intentions: Prompting people to make plans improves follow-through on important tasks. Behavioral Science & Policy, 1(2), 33-41.
o Castleman, B. L., & Page, L. C. (2016). Freshman year financial aid nudges: An experiment to increase FAFSA renewal and college persistence. Journal of Human Resources, 51(2), 389-415.
• Incentives
Readings:
o Kamenica, E. (2012). Behavioral economics and psychology of incentives. Annu. Rev. Econ., 4(1), 427-452.
o Volpp, K. G., John, L. K., Troxel, A. B., Norton, L., Fassbender, J., & Loewenstein, G. (2008). Financial incentive–based approaches for weight loss: a randomized trial. Jama, 300(22), 2631-2637.
o Just, D. R., & Price, J. (2013). Using incentives to encourage healthy eating in children. Journal of Human Resources, 48(4), 855-872.
o Gneezy, U., & Rustichini, A. (2000). Pay enough or don't pay at all. The Quarterly Journal of Economics, 115(3), 791-810. |
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第4週 |
10/04 |
• Social comparison
Readings:
o Nudge. Chapter 3: “Following the Herd”
o Bond, R. M., Fariss, C. J., Jones, J. J., Kramer, A. D., Marlow, C., Settle, J. E., & Fowler, J. H. (2012). A 61-million-person experiment in social influence and political mobilization. Nature, 489(7415), 295-298.
o Goldstein, N. J., Cialdini, R. B., & Griskevicius, V. (2008). A room with a viewpoint: Using social norms to motivate environmental conservation in hotels. Journal of consumer Research, 35(3), 472-482.
• Preferences and choice architecture
Readings:
o Nudge. Chapter 5: “Choice Architecture”
o Wansink, B. (2010). From mindless eating to mindlessly eating better. Physiology & behavior, 100(5), 454-463.
o Payne, J. W., Sagara, N., Shu, S. B., Appelt, K. C., & Johnson, E. J. (2013). Life expectancy as a constructed belief: Evidence of a live-to or die-by framing effect. Journal of Risk and Uncertainty, 46(1), 27-50.
o Johnson, E., Appelt, K., Knoll, M., Financial, C., Bureau, P., & Westfall, J. (2016). Preference Checklists: Selective and Effective Choice Architecture for Retirement Decisions. |
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第4週 |
10/05 |
• Poverty
Readings:
o Policy and Choice, Chapter 6: “Poverty and Inequality”
o Bertrand, M., Mullainathan, S., & Shafir, E. (2004). A behavioral-economics view of poverty. The American Economic Review, 94(2), 419-423.
o Mani, A., Mullainathan, S., Shafir, E., & Zhao, J. (2013). Poverty impedes cognitive function. Science, 341(6149), 976-980.
o Shah, A. K., Mullainathan, S., & Shafir, E. (2012). Some consequences of having too little. Science, 338(6107), 682-685.
o Spears, D. (2011). Economic decision-making in poverty depletes behavioral control. The BE Journal of Economic Analysis & Policy, 11(1).
• Savings
Readings:
o Hershfield, H. E., Goldstein, D. G., Sharpe, W. F., Fox, J., Yeykelis, L., Carstensen, L. L., & Bailenson, J. N. (2011). Increasing saving behavior through age-progressed renderings of the future self. Journal of Marketing Research, 48(SPL), S23-S37.
o Soman, D., & Cheema, A. (2011). Earmarking and partitioning: increasing saving by low-income households. Journal of Marketing Research, 48(SPL), S14-S22.
o Thaler, R. H., & Benartzi, S. (2004). Save more tomorrow™: Using behavioral economics to increase employee saving. Journal of Political Economy, 112(S1), S164-S187.
o Ashraf, N., Karlan, D., & Yin, W. (2006). Tying Odysseus to the mast: Evidence from a commitment savings product in the Philippines. The Quarterly Journal of Economics, 121(2), 635-672. |
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第7週 |
10/25 |
• Student presentations – applications of behavioral economics in social change |
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