Course title |
Communication Research Methods |
Semester |
110-2 |
Designated for |
GRADUATE INSTITUTE OF JOURNALISM |
Instructor |
Adrian Rauchfleisch |
Curriculum Number |
JOUR7012 |
Curriculum Identity Number |
342EM1380 |
Class |
02 |
Credits |
3.0 |
Full/Half Yr. |
Half |
Required/ Elective |
Required |
Time |
Tuesday 7,8,9(14:20~17:20) |
Remarks |
Restriction: within this department (including students taking minor and dual degree program) The upper limit of the number of students: 15. |
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Course introduction video |
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Table of Core Capabilities and Curriculum Planning |
Table of Core Capabilities and Curriculum Planning |
Course Syllabus
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Please respect the intellectual property rights of others and do not copy any of the course information without permission
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Course Description |
This course provides an introduction to communication research methods. Students will learn to use different research designs and the most common quantitative methods, such as experiments, surveys, and content analysis. Students will learn to critically assess the research in social science (e.g., replication crisis). Additionally, we will explore how to use the latest computational approaches to answer questions in communication science. We will use the programming language R to analyze and visualize data. We also use R to calculate inferential statistical tests (e.g., regression analysis). |
Course Objective |
- learn the basic methods in social research
- learn how to use R
- be ready to conduct your own research
- be prepared for social research in the big data age
- be prepared to start your thesis |
Course Requirement |
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Student Workload (expected study time outside of class per week) |
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Office Hours |
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Designated reading |
Will be provided in the course |
References |
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Grading |
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Week |
Date |
Topic |
Week 1 |
15-Feb |
Introduction course - plan for the semster |
Week 2 |
22-Feb |
What is social research? |
Week 3 |
1-Mar |
Research designs and theoretical constructs |
Week 4 |
8-Mar |
Survey research and Sampling |
Week 5 |
15-Mar |
Measurements - Reliability and Validity |
Week 6 |
22-Mar |
Experimental design |
Week 7 |
29-Mar |
Content analysis and recap |
Week 8 |
5-Apr |
Holiday |
Week 9 |
12-Apr |
Midterm exam |
Week 10 |
19-Apr |
Survey platforms |
Week 11 |
26-Apr |
Processing data |
Week 12 |
3-May |
Automatic content analysis and data validation
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Week 13 |
10-May |
Analyzing data I |
Week 14 |
17-May |
Analyzing data II |
Week 15 |
24-May |
Presenting data |
Week 16 |
31-May |
Presentations, Review, and discussion |