課程資訊
課程名稱
營建公司之企業管理
BUSINESS MANAGEMENT OF CONSTRUCTION COMPANY 
開課學期
98-1 
授課對象
工學院  營建工程與管理組  
授課教師
陳柏翰 
課號
CIE5081 
課程識別碼
521 U8830 
班次
 
學分
全/半年
半年 
必/選修
選修 
上課時間
星期三A,B,C(18:25~21:05) 
上課地點
土研402 
備註
上課時間19:00-22:00.與張陸滿合開
總人數上限:34人 
Ceiba 課程網頁
http://ceiba.ntu.edu.tw/981CE521_U8830 
課程簡介影片
 
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課程概述

課程內容包含營建公司的策略規劃、組織結構、市場分析、營建成本會計、資產預算、公司財務、風險及收益分析、品質管理、公共安全、以及國際營造。本課程亦包括演講、家庭作業、個案研究、學習報告。
工業界的專家將參與講授,並分享實務經驗,以加強學生基本原理的瞭解。
The course provides insight into the basic construction business operations including strategic planning, organization structure, marketing, construction accounting, financing, risk analysis, quality, safety and security, and International construction. This course involves lectures, case studies, homework and a semester team project with an oral presentation and a written report, and a final examination. Industry experts will be invited to give lectures for reinforcing the theories through real world practices.  

課程目標
本課程旨在培育學生在營建公司事業管理基本原理的基礎、瞭解各種經營方法、以及給予學生在未來實務上的應用。基本原理包含營建公司的策略規劃、組織結構、市場分析、營建成本會計、資產預算、公司財務、風險及收益分析、品質管理、公共安全、以及國際營造。
This course will develop students’ understanding of fundamental management theories and applied methods of construction companies, and to expose students to the spectrum of the present and future practice of business management on the construction company level. The course provides insight into the basic construction business operations including strategic planning, organization structure, marketing, construction accounting, financing, risk analysis, quality, safety and security, and International construction.  
課程要求
 
預期每週課後學習時數
 
Office Hours
 
參考書目
教科書:
1. Ross, Stephen A., westerfield, Randolph W., and Jordan, Bradford D., “ Essentials of Corporate Finance,” 6th edition, Irwin McGraw-Hill,
參考書:
2. Brigham, Eugene F. and Ehrhardt, Michael C., Financial Management and Practice, 12th edition, The Dryden Press, New York, 2009
3. Halpin, Daniel W., Financial and Cost Concepts for Construction, Management, Wiley, 1986
4. Kerzner, Harold, Project Management- A System Approach to Planning, Scheduling, and Controlling, 6th ed., Van Nostrand Reinhold, New Work, 1998.
5. Kolter, Philip, Marketing Management- Analysis, Planning, Implementation, and Control, Prentice Hall, 9th ed., 1997.
6. Krajewski, Lee J., and Ritzman, Carry P. Operations Management- Strategy and Analysis, 4th Ed., Addison-Wesley Publishing Company, New York, 1996.
7. Malhotra, Naresh K., Marketing Research- An Applied Orientation, 2nd Ed., Prentice Hall, New Jersey, 1996. Mgmt 625.
8. Oswald, Thomas H. and Burati, James. L., Jr., Adaptation of Quality Function Deployment to Engineering and Construction Project Development, Construction Industry Institute, Source Document 1997, December 1993.
9. Proctor, Robert W., and Van Zandt, Trisha, Human Factors in Simple and Complex Systems, Allyn and Bacon, Boston, Massachusetts, 1994.
10. Rowings, James E., and Behling Kevin R., Organizing for Capital Projects: A Rational Approach,
 
指定閱讀
 
評量方式
(僅供參考)
 
No.
項目
百分比
說明
1. 
Final Exam 
20% 
 
2. 
Group Term Project 
50% 
 
3. 
Homework & Case Study 
20% 
 
4. 
Class Participation 
10% 
 
 
課程進度
週次
日期
單元主題
第1週
9/16  Course Intro. & Company Structure
Different Forms of Contracting
 
第2週
9/23  Company-Level Financial Control
Cost Control
 
第3週
9/30  Analysis of Financial Statement
Financial Environment
 
第4週
10/07  Financial Management 
第5週
10/14  Purdue Football Stadium Renovation
Bid Day Preparation & Strategies
 
第6週
10/21  Risk and Return
Construction Marketing
 
第7週
10/28  Discount Cash Flow Analysis 
第8週
11/04  The Cost of Capital 
第9週
11/11  The Basics of Capital Budgeting 
第10週
11/18  Project Cash Flow Analysis
Long Term Financial Planning
 
第11週
11/25  Long Tern Financial Planning
Sensitivity Analysis and Simulation
 
第12週
12/02  Client and Contractor Partnering
Financing in Construction
 
第13週
12/09  Safety, ethics and Discrimination
Insurance and Bonding Evaluation
 
第14週
12/16  Strategic Planning
Scheduling
 
第15週
12/23  Disputes and Avoiding Litigation
Quality Control
 
第16週
12/30  Term Group Project Due/Scheduling
Course Debriefing, Evaluation & Review