課程名稱 |
農企業管理學 Agribusiness Management |
開課學期 |
101-2 |
授課對象 |
生物資源暨農學院 農業經濟學研究所 |
授課教師 |
雷立芬 |
課號 |
AGEC7080 |
課程識別碼 |
627EM4750 |
班次 |
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學分 |
3 |
全/半年 |
半年 |
必/選修 |
必修 |
上課時間 |
星期三2,3,4(9:10~12:10) |
上課地點 |
農經二 |
備註 |
本課程以英語授課。 限國際學生 總人數上限:20人 |
Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1012agecmangement |
課程簡介影片 |
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核心能力關聯 |
本課程尚未建立核心能力關連 |
課程大綱
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為確保您我的權利,請尊重智慧財產權及不得非法影印
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課程概述 |
I. Strategic Management
Goal setting
Internal analysis
External analysis
Crafting strategy
Strategic control
II. Marketing Strategy
Product
Price
Place
Promotion
III. Financial Management
Financial statements and ratio analysis
Investment and capital budgeting
VI. Stuffing and Organization
V. Field trips and intern
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課程目標 |
The major objective of this course is to equip students with managerial skills in order to fulfill goals of agribusiness. |
課程要求 |
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預期每週課後學習時數 |
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Office Hours |
另約時間 |
指定閱讀 |
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參考書目 |
Ebert, R. J. and R. W. Griffin. Business Essentials, 6th edition, Pearson Education, Inc. 2007.
Olson, K.D. Farm Management: Principles and Strategies, Iowa State Press, 2004.
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評量方式 (僅供參考) |
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週次 |
日期 |
單元主題 |
Week 1 |
2/20 |
Course preview |
Week 2 |
2/27 |
Ethics in Business (Solomon et al. Ch. 3) |
Week 3 |
3/06 |
Starting and Structuring a Business, (Solomon et al., Ch.5-6) |
Week 4 |
3/13 |
The Fundamental of Management (Robbins and Coulter, Ch. 1, 7-8) |
Week 5 |
3/20 |
Planning (Robbins and Coulter, Ch, 9), Business Plan (Solomon et al. mini Ch. 2) |
Week 6 |
3/27 |
Organizing (Robbins and Coulter, Ch, 10-11) |
Week 7 |
4/03 |
Spring break |
Week 8 |
4/10 |
Leading (Robbins and Coulter, Ch. 14-17) |
Week 9 |
4/17 |
Marketing Strategy (Kotler and Keller, Ch. 1, 7, and 10) |
Week 10 |
4/24 |
Marketing Strategy (Kotler and Keller, Ch.12&13) |
Week 11 |
5/01 |
Marketing Strategy (Kotler and Keller, Ch. 15 & 16) |
Week 12 |
5/08 |
E-Business |
Week 13 |
5/15 |
Field Trip |
Week 14 |
5/22 |
Capital Budgeting |
Week 15 |
5/29 |
Risk Management |
Week 16 |
6/05 |
Presentation of term paper |
Week 17 |
6/12 |
National holiday |
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