課程資訊
課程名稱
國際企業管理
MULTINATIONAL BUSINESS MANAGEMENT 
開課學期
98-2 
授課對象
國際企業學系  
授課教師
趙義隆 
課號
IB2010 
課程識別碼
704 21610 
班次
01 
學分
全/半年
半年 
必/選修
必修 
上課時間
星期二2,3,4(9:10~12:10) 
上課地點
管二202 
備註
限學士班二年級以上 且 限本系所學生(含輔系、雙修生)
總人數上限:60人 
Ceiba 課程網頁
http://ceiba.ntu.edu.tw/982mbm01 
課程簡介影片
 
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課程概述

 

課程目標
This course is designed for the IB-major students in Taiwan (in Asia, or on Earth) to examine managerial issues of international business by laying ground and a framework them. In addition, this course also serves as a cornerstone between freshmen’s basis and advanced/diverse courses. Specifically, the instructor intends to cultivate students the following capabilities:
a) to become familiar with the field of IB, the terms used in this profession (e.g., MNEs – Multinational Enterprises), and various forms of modes and its operations across national boundaries;
b) to analyze the strategic issues that most MNEs face, such as the environmental, competitive, strategic, organizational, and management challenge;
c) to appreciate and develop core decision-making skills, by acting as multinational executive, in managing simple and diversified MNEs situated in dispersed geography.
 
課程要求
 
預期每週課後學習時數
 
Office Hours
 
參考書目
1. Amos Tuck School at Dartmouth College,2007,胡瑋珊、鄭佳雯譯,國際企業。台北
市,台灣培生教育。

2. Ricky W.Griffin & Michael W.Pustay,2008,趙義隆審訂,全球EMBA名師開講《國際企
業篇》。台北市,台灣培生教育。  
指定閱讀
Cavusgil, Knight and Riesenberger (2008), International Business: Strategy, Management and the New Realities, Pearson/Prentice-Hall, 華泰文化代理
Also supplementary articles and cases will be posted on ceiba or distributed to the class (TBD).
 
評量方式
(僅供參考)
 
No.
項目
百分比
說明
1. 
Term Paper 
30% 
There will be 10 issues following the textbook at the end of each chapter as Closing Case. Each designated group will have 20 minutes (10-15 ppt slides approximately) for synopsis and some 10 minutes for Q&A; however, they can be used jointly. Organization of your group presentation and slides (in PPT備忘稿 format) must focus on the problem identification, pros and cons, and local examples which are required to echo those viewpoints. Slide files must be upload onto the course website 24-hour after presentation. At the end of the semester, each group should submit an augmented paper based on the presentation, which will allow you to integrate more of the materials learned in this course. The ideal length of your term paper should be approximately 20~30 slides, excluding attachments such as figures, tables and references. 
2. 
Midterm and final exam 
50% 
Two exams are designed to divide the course load evenly, each covers about 8 chapters of the textbook. The format will be a combination of multiple choice (40%), terminology (30%), and short-essay (30%). 
3. 
Group Participation 
10% 
There will be 17 opening-business-case for this course. To facilitate the flows of the class, you should browse opening-business-case for preparation. And we will conduct a short 10-minute group discussion to address the subjects. Two or three groups will be cold called randomly to summarize for further discussion. After class, each group shall post onto ceiba their discussion and comments of cases. Technically, these assignments should be around 100~300 words and post to the course website 48-hour after class. 
4. 
Class Participation 
10% 
You are expected to contribute your to class discussion by participate in the real classroom and the virtual classroom over the ceiba. This portion of grade is determined by (i) how well you articulate your views and analyses and (ii) how well you make your argument and build upon others' . Specifically, you can participate by providing summary and comments on the Global Trend, or Recent Grad in IB. Technically, these preparation should be limited to 100~300 words and post to the course website 9-hour ahead of our meeting. 
 
課程進度
週次
日期
單元主題
第1週
2/23  Syllabus  
第2週
3/02  What is IB? 
第3週
3/09  Globalization of market and organizing firms 
第4週
3/16  停課 
第5週
3/23  Theories of international trade and investment 
第6週
3/30  The cultural, political and legal environments 
第7週
4/06  溫書假 
第8週
4/13  Government intervention and regional integration 
第9週
4/20  Emerging markets and international financial environment  
第10週
4/27  Midterm Exam 
第11週
5/04  Global strategy and organization 
第12週
5/11  Global market opportunity assessment & Exporting and countertrade 
第13週
5/18  Direct investment and collaborative ventures 
第14週
5/25  Marketing in the global firm 
第15週
6/01  Licensing, franchising and more 
第16週
6/08  Global sourcing 
第17週
6/15  Human resource management in the global firm 
第18週
6/22  Final Exam