課程資訊
課程名稱
國際企業管理
MULTINATIONAL BUSINESS MANAGEMENT 
開課學期
97-2 
授課對象
國際企業學系  
授課教師
趙義隆 
課號
IB2010 
課程識別碼
704 21610 
班次
01 
學分
全/半年
半年 
必/選修
必修 
上課時間
星期二5,6,7(12:20~15:10) 
上課地點
管一103 
備註
限學士班二年級以上 且 限本系所學生(含輔系、雙修生)
總人數上限:60人 
Ceiba 課程網頁
http://ceiba.ntu.edu.tw/972multinational 
課程簡介影片
 
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課程概述

This course is designed for the IB-major students in Taiwan (in Asia, or on Earth) to examine managerial issues of international business by laying ground and a framework them. In addition, this course also serves as a cornerstone between freshmen’s basis and advanced/diverse courses.  

課程目標
Specifically, the instructor intends to cultivate students the following capabilities:
a) to become familiar with the field of IB, the terms used in this profession (e.g., MNEs – Multinational Enterprises), and various forms of modes and its operations across national boundaries;
b) to analyze the strategic issues that most MNEs face, such as the environmental, competitive, strategic, organizational, and management challenge;
c) to appreciate and develop core decision-making skills, by acting as multinational executive, in managing simple and diversified MNEs situated in dispersed geography.
 
課程要求
 
預期每週課後學習時數
 
Office Hours
每週四 13:00~14:00 備註: Thursday 1-2 pm and by appointments 
參考書目
Daniels, Radebaugh, and Sullivan (2009), International Business: environments
and operations, 12th Edition, Pearson/Prentice-Hall, 華泰文化代理
Also supplementary articles and cases will be posted on ceiba or distributed
to the class (TBD).
 
指定閱讀
 
評量方式
(僅供參考)
 
No.
項目
百分比
說明
1. 
Class participation 
10% 
You are expected to contribute your best to class discussion by participate in the real classroom and the virtual classroom over the ceiba. This portion of grade is determined by (i) how well you articulate your views and analyses and (ii) how well you make your argument and build upon others'. Specifically, you can participate by providing summary and comments on the Does Geography Matter?, Looking-to-the-Future or the end-of-chapter case. Technically, these preparation should be limited to 300 words and post onto the course website 24-hour ahead of our meeting. 
2. 
Group Participation 
15% 
There will be 13 opening-business-cases for this course. To facilitate the flows of the class, you should browse opening-business-case for preparation. Two to three groups will be cold called to summarize your group discussion in class and provide local examples for illustration. After class each group shall post onto ceiba their discussion and comments of cases. Technically, these assignments should be around 600-900 words and post onto the course website 48-hour after class. 
3. 
Midterm Exam 
25% 
Two exams are designed to divide the course load in half; each covers about 8 chapters of the textbook. The format will be a combination of multiple choice (40%), terminology (30%), and short-essay (30%). Also note that no make-up text will be provided in any circumstance. 
4. 
Final Exam 
25% 
Two exams are designed to divide the course load in half; each covers about 8 chapters of the textbook. The format will be a combination of multiple choice (40%), terminology (30%), and short-essay (30%). Also note that no make-up text will be provided in any circumstance. 
5. 
Term Paper 
25% 
There will be 13 issues according to Point-Counterpoint. Each designated group will have 20’ (10-15 ppt slides approximately) for synopsis and some 10’ for Q&A; however, they can be used jointly. Organization of your group presentation and slides (in PPT備忘稿 format) must focus on the problem identification, pros and cons, and local examples which are required to provide to verify those viewpoints. Slide files must be upload onto the course website 24-hour after presentation. At the end of the semester, each group should submit a term paper based on the presentation. The ideal length of your term paper should be approximately 20 ppt slides, excluding attachments such as figures, tables and reference. 
 
課程進度
週次
日期
單元主題
第1週
02/17  Introduction to IBM  
第2週
02/24  Globalization and International Business 
第3週
03/03  Cultural environments 
第4週
03/10  Political and legal environments 
第5週
03/17  Economic environments  
第6週
03/24  Globalization and society 
第7週
03/31  International trade and factor mobility theory 
第8週
04/07  Governmental influence on trade 
第9週
04/14  Midterm Exam 
第10週
04/21  Strategy of IB 
第11週
04/28  Country evaluation and selection 
第12週
05/05  Export and import strategies 
第13週
05/12  Direct investment and collaborative strategies 
第14週
05/19  Organization of IB 
第15週
05/26  Global manufacturing and supply chain management 
第16週
06/02  Site visit to Taitra 外貿協會 
第17週
06/09  Human resource management  
第18週
06/16  Final Exam