課程名稱 |
國際企業管理 Multinational Business Management |
開課學期 |
106-2 |
授課對象 |
國際企業學系 |
授課教師 |
邱宏仁 |
課號 |
IB2010 |
課程識別碼 |
704 21610 |
班次 |
02 |
學分 |
3.0 |
全/半年 |
半年 |
必/選修 |
必修 |
上課時間 |
星期二7,8,9(14:20~17:20) |
上課地點 |
管二205 |
備註 |
限學士班二年級以上 總人數上限:60人 |
Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1062IB2010_02_Chiu |
課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
課程大綱
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課程概述 |
This course focuses on the challenges and opportunities associated with organizational management and business strategy in the global environment. The International Business Management (IBM) course is intended to be a challenging advanced management course for equipping you for a future global talent and well-regarded professional. There are three objectives guiding the instructor’s pedagogical approach and in-class interactions:
First, you can expect to gain a general overview of the process and effect of internationalization in contemporary business, along with an introduction to theories, concepts and skills relevant to managing effectively in today’s global environment. Second, this course provides you with great opportunities for integrating knowledge gained from other business core courses and apply their accumulated knowledge to business case studies. Last but not the least, you will engage in active research and analytical problem solving related to managing in the international environment and will frequently be called upon to brief their findings to the class. |
課程目標 |
We are going to discuss core theories, best business practices, visionary thinking, seamless implementation, and policy implications. In global business environment, flexibility and speed are key to competitive supremacy. You can expect to learn the relevant models and approaches for seeking untapped opportunities, for strengthening economic performance and social legitimacy, for upgrading technical and structural innovation, and for responding to dynamic changes in frontier-, or emerging-, or maturing-economies. |
課程要求 |
To facilitate in-class mutual learning and contributions to each other, Professor Chiu expects you to be present in class on time. Those who arrive at class late should NOT disturb classmates. You are also expected to notify the class TA in e-mail in advance, if you will be absent from an upcoming class. |
預期每週課後學習時數 |
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Office Hours |
每週三 12:00~13:00 |
參考書目 |
NA |
指定閱讀 |
(Textbook) Luthans, F, Doh, J.P. (2018) International Management: Culture, Strategy, and Behavior (10th ed.), McGraw-Hill Irwin.
+ Course Readings |
評量方式 (僅供參考) |
No. |
項目 |
百分比 |
說明 |
1. |
In-Class Final Exam |
40% |
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2. |
Class Participation and Discussion Contributions |
20% |
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3. |
Group Case Study |
40% |
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週次 |
日期 |
單元主題 |
第1週 |
2/27 |
(1)Course Introduction & Class Administration Matters
(2)Introduction to International Business Management, from the perspectives of Taiwan and other emerging economies. |
第2週 |
3/06 |
(1)Globalization and International Linkages
(2)The “Surely-Work” Case Study
Method & Alternatives
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第3週 |
3/13 |
(1)The Political, Legal, and Tech Environment
(2)Ethics, Social Responsibility, and Sustainability
Deadline for Turning in the contact information of the case study group and LINE group. |
第4週 |
3/20 |
(1)The Meanings and Dimensions of Culture
(2)Managing Across Cultures
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第5週 |
3/27 |
Organizational Cultures and Diversity
Euro Disneyland/ Disney in Asia (In-Depth Case 2.1a&b in the textbook) |
第6週 |
4/03 |
Spring Break!
--> No Class |
第7週 |
4/10 |
Cross-Cultural Communications and Negotiation |
第8週 |
4/17 |
(1)Strategy Formulation and Implementation
(2)Types of Competitiveness in the Global Landscape
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第9週 |
4/24 |
(1)Entry Strategies & Organizational Structures
(2)Competitive and Collaborative Dynamics in Emerging Economies |
第10週 |
5/01 |
Managing Political Risk, Government Relations, and Alliances |
第11週 |
5/08 |
Management Decision and Control |
第12週 |
5/15 |
Motivation Across Cultures
IKEA’s Global Renovation (Brief Case 4.1 in the textbook)
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第13週 |
5/22 |
Leadership Across Cultures
HSBC in China (In-Depth Case 4.1)
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第14週 |
5/29 |
Human Resource Selection and Development Across Cultures |
第15週 |
6/05 |
Cross-Border Mergers and Acquisitions, Leveraged Buyouts, Partnership, and Joint Ventures |
第16週 |
6/12 |
Global Strategic Change
Case Study Wrap
Final-Exam Questions Review
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第17週 |
6/19 |
In-Class Final Exam |
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