課程資訊
課程名稱
國際企業管理
MULTINATIONAL BUSINESS MANAGEMENT 
開課學期
98-2 
授課對象
國際企業學系  
授課教師
陳厚銘 
課號
IB2010 
課程識別碼
704 21610 
班次
02 
學分
全/半年
半年 
必/選修
必修 
上課時間
星期二2,3,4(9:10~12:10) 
上課地點
管一104 
備註
限本系所學生(含輔系、雙修生) 且 限學士班二年級以上
總人數上限:60人
外系人數限制:5人 
Ceiba 課程網頁
http://ceiba.ntu.edu.tw/982IB02IBM 
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課程概述

Course Materials:
1. Cavusgil, S. T., Knight, G., and Riesenberger, J. R. (2008), International Business: Strategy, management and the new realities, Pearson, Prentice Hall.
2. Griffin, Ricky W. and Michael W. Pustay (2007), International Business: A Managerial perspective, 5th ed., Pearson, Prentice Hall.
3. Bartlett, C., S. Ghoshal and P. Beamish (2008), Transnational Management -- Text, Cases, and Reading in Cross-Border Management, 5th ed., McGraw Hill.
4. Hill, Charles (2008), International Business: Competing in the Global Market Place, (7th ed.), McGraw Hill.
5. World Investment Report (United Nations) and Company Annual Reports.
 

課程目標
The objectives of this course are...
1. To introduce students to the contemporary issues in International Business.
2. To cover a broad range of international business issues from an interdisciplinary viewpoint and emphasizing the key concerns of the multinational and global corporation.
3. To assist students to integrate into their thinking the important societal dimensions of diversity, environmental concerns, ethics, and technological change.
4. To develop knowledge and skills to analyze cross cultural variables and their impact on international business.
 
課程要求
 
預期每週課後學習時數
 
Office Hours
 
參考書目
 
指定閱讀
 
評量方式
(僅供參考)
   
課程進度
週次
日期
單元主題
第1週
2/23  introduction 
第2週
3/02  Trade and investment 
第4週
3/16  canso case 
第5週
3/23  International Business Enviornment  
第8週
  entry strategy 
第11週
05/04  entry mode 
第11週
05/04  entry mode 
第3-2週
3/09  Hollywood