課程名稱 |
國際企業管理 Multinational Business Management |
開課學期 |
109-2 |
授課對象 |
國際企業學系 |
授課教師 |
何筱文 |
課號 |
IB2010 |
課程識別碼 |
704E21610 |
班次 |
02 |
學分 |
3.0 |
全/半年 |
半年 |
必/選修 |
必修 |
上課時間 |
星期四7,8,9(14:20~17:20) |
上課地點 |
管二301 |
備註 |
本課程以英語授課。 限學士班二年級以上 總人數上限:50人 |
Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1092IB2010_02 |
課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
課程大綱
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課程概述 |
International Business Management is an evolving yet fundamental course. There are new realities in international business that are critical for today’s students to embrace. We are witnessing remarkable changes in the cross-border flow of products, services, capital, ideas, and people. Today’s volume of international trade, ease of communication and travel, and technological advances compel, and help, large and small firms to internationalise. This course is designed to introduce the international business concepts, contexts, and strategies in terms of motivating and preparing future managers to grasp these new realities. Through innovative teaching approaches, such as interactive videos, class discussion and activities, debate competition, international expansion projects, role-playing, and case study analyses, this course provides students with the knowledge about the theoretical and managerial implications of international business management, in order to enhance their problem-solving, analytical, and team-working skills. |
課程目標 |
Students are expected:
To understand the theoretical concepts, tools and frameworks that can be used to execute strategic analyses on international businesses
To comprehend how different cultures, institutional frameworks, economic developments, and competitive environments influence foreign entry mode choices and international operations
To inspire students to think globally and to enable them to ask critical, theoretically grounded and practically useful questions on the reflections and new phenomenon of international business management |
課程要求 |
Attendance and participation: 15%
Team role-play in international business negotiation: 20%
Debate competition on international business issues:15%
International expansion project: 50% |
預期每週課後學習時數 |
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Office Hours |
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指定閱讀 |
Textbook: Cavusgil, S. T., Knight, G. and Riesenberger, J. R. (2020) International Business: The New Realities (5th edition), New Jersey, USA: Pearson, Prentice Hall. |
參考書目 |
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評量方式 (僅供參考) |
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週次 |
日期 |
單元主題 |
第1週 |
2/25 |
Introduction to the course |
第2週 |
3/04 |
International business concepts: Strategic issues
Team allocation for international expansion project & role-play activity |
第3週 |
3/11 |
Organisational resources, capabilities & cultures |
第4週 |
3/18 |
Macro-environments & competitive landscapes
*Mini-presentations on IEP Phase I findings (I): In-class |
第5週 |
3/25 |
Understanding cultural differences across international markets
*Mini-presentations on IEP Phase I findings (II): In-class |
第6週 |
4/01 |
No lecture |
第7週 |
4/08 |
Government intervention and regional economic integration
*Mini-presentations on IEP Phase I findings (III): In-class |
第8週 |
4/15 |
*Team role-play in international business negotiation: In-class |
第9週 |
4/22 |
*Team role-play in international business negotiation: In-class |
第10週 |
4/29 |
Internationalization strategies & global market opportunity assessment |
第11週 |
5/06 |
Internationalization strategies & global market opportunity assessment |
第12週 |
5/13 |
*Debate competition on international business issues: In-class |
第13週 |
5/20 |
*Debate competition on international business issues: In-class |
第14週 |
5/27 |
Reflections and new phenomenon of internationalisation: Emerging market issues |
第15週 |
6/03 |
*IEP final presentations: In-class |
第16週 |
6/10 |
IEP written report submission: Off-class |
第17週 |
6/17 |
End-term exam week (no exam & lecture) |
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