課程資訊
課程名稱
國際企業管理
Multinational Business Management 
開課學期
109-2 
授課對象
國際企業學系  
授課教師
何筱文 
課號
IB2010 
課程識別碼
704E21610 
班次
02 
學分
3.0 
全/半年
半年 
必/選修
必修 
上課時間
星期四7,8,9(14:20~17:20) 
上課地點
管二301 
備註
本課程以英語授課。
限學士班二年級以上
總人數上限:50人 
Ceiba 課程網頁
http://ceiba.ntu.edu.tw/1092IB2010_02 
課程簡介影片
 
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課程概述

International Business Management is an evolving yet fundamental course. There are new realities in international business that are critical for today’s students to embrace. We are witnessing remarkable changes in the cross-border flow of products, services, capital, ideas, and people. Today’s volume of international trade, ease of communication and travel, and technological advances compel, and help, large and small firms to internationalise. This course is designed to introduce the international business concepts, contexts, and strategies in terms of motivating and preparing future managers to grasp these new realities. Through innovative teaching approaches, such as interactive videos, class discussion and activities, debate competition, international expansion projects, role-playing, and case study analyses, this course provides students with the knowledge about the theoretical and managerial implications of international business management, in order to enhance their problem-solving, analytical, and team-working skills. 

課程目標
Students are expected:
 To understand the theoretical concepts, tools and frameworks that can be used to execute strategic analyses on international businesses
 To comprehend how different cultures, institutional frameworks, economic developments, and competitive environments influence foreign entry mode choices and international operations
 To inspire students to think globally and to enable them to ask critical, theoretically grounded and practically useful questions on the reflections and new phenomenon of international business management 
課程要求
Attendance and participation: 15%
Team role-play in international business negotiation: 20%
Debate competition on international business issues:15%
International expansion project: 50% 
預期每週課後學習時數
 
Office Hours
 
參考書目
 
指定閱讀
Textbook: Cavusgil, S. T., Knight, G. and Riesenberger, J. R. (2020) International Business: The New Realities (5th edition), New Jersey, USA: Pearson, Prentice Hall. 
評量方式
(僅供參考)
   
課程進度
週次
日期
單元主題
第1週
2/25  Introduction to the course 
第2週
3/04  International business concepts: Strategic issues
Team allocation for international expansion project & role-play activity 
第3週
3/11  Organisational resources, capabilities & cultures 
第4週
3/18  Macro-environments & competitive landscapes
*Mini-presentations on IEP Phase I findings (I): In-class 
第5週
3/25  Understanding cultural differences across international markets
*Mini-presentations on IEP Phase I findings (II): In-class 
第6週
4/01  No lecture 
第7週
4/08  Government intervention and regional economic integration
*Mini-presentations on IEP Phase I findings (III): In-class 
第8週
4/15  *Team role-play in international business negotiation: In-class 
第9週
4/22  *Team role-play in international business negotiation: In-class 
第10週
4/29  Internationalization strategies & global market opportunity assessment 
第11週
5/06  Internationalization strategies & global market opportunity assessment 
第12週
5/13  *Debate competition on international business issues: In-class 
第13週
5/20  *Debate competition on international business issues: In-class 
第14週
5/27  Reflections and new phenomenon of internationalisation: Emerging market issues 
第15週
6/03  *IEP final presentations: In-class 
第16週
6/10  IEP written report submission: Off-class 
第17週
6/17  End-term exam week (no exam & lecture)