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課程概述 |
International Business Management is an evolving yet fundamental course. There are new realities in international business that are critical for today’s students to embrace. We are witnessing remarkable changes in the cross-border flow of products, services, capital, ideas, and people. Today’s volume of international trade, ease of communication and travel, and technological advances compel, and help, large and small firms to internationalise. This course is designed to introduce the international business concepts, contexts, and strategies in terms of motivating and preparing future managers to grasp these new realities. Through innovative teaching approaches, such as interactive videos, class discussion and activities, debate competition, international expansion projects, role-playing, and case study analyses, this course provides students with the knowledge about the theoretical and managerial implications of international business management, in order to enhance their problem-solving, analytical, and team-working skills. |
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課程目標 |
Students are expected:
To understand the theoretical concepts, tools and frameworks that can be used to execute strategic analyses on international businesses
To comprehend how different cultures, institutional frameworks, economic developments, and competitive environments influence foreign entry mode choices and international operations
To inspire students to think globally and to enable them to ask critical, theoretically grounded and practically useful questions on the reflections and new phenomenon of international business management |