課程資訊
課程名稱
國際企業管理
MULTINATIONAL BUSINESS MANAGEMENT 
開課學期
94-2 
授課對象
國際企業學系  
授課教師
趙義隆 
課號
IB2010 
課程識別碼
704 21610 
班次
02 
學分
全/半年
半年 
必/選修
必修 
上課時間
星期四6,7,8(13:20~16:20) 
上課地點
管壹B101 
備註
先修科目:國際企業導論與管理學(適用全校)。
限學號雙號 且 限學士班二年級以上
總人數上限:70人
外系人數限制:5人 
Ceiba 課程網頁
http://ceiba.ntu.edu.tw/942ibm 
課程簡介影片
 
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課程概述

This course is designed for
the IB-major students in
Taiwan (or Asia, Earth) to
examine managerial issues of
international business by
laying ground to resolve IB
issues that may arise in the
future. 

課程目標
The instructor intends to
cultivate students the
following capabilities:
a) to become familiar with
the field of IB, the terms
used in this profession, and
various forms of its
operations;
b) to analyze the strategic
issues that most MNEs face,
such as the environmental,
competitive, strategic,
organizational, leadership,
and management challenge;
c) to develop core decision-
making skills, by acting as
multinational executive, in
managing simple and
diversified MNEs situated in
dispersed geography.
 
課程要求
 
預期每週課後學習時數
 
Office Hours
每週四 13:00~14:00 備註: 請事先告知 
參考書目
John S. Hill (2005), World Business: Globalization,
Strategy and Analysis, South-Western 
指定閱讀
 
評量方式
(僅供參考)
 
No.
項目
百分比
說明
1. 
期中考 
20% 
Two exams are designed to divide the course load in half, each covers about 6 chapters of the textbook. The format will be a combination of multiple choice (40%), terminology (30%), and short-essay (30%). Also note that no absence call will be accepted in any circumstance. 
2. 
期末考 
20% 
 
3. 
個人作業 
20% 
Each participant will focus on a specific topic, which transcends a common phenomenon of IBM. You need to combine theories, and existing literatures, and corporate practices. Likely topics are Economic Development and MNCs, Cultural Change and MNCs, Integration and Disintegration of the Global Supply Chain, etc. Again, determination of your choice is set for the 10th week. 
4. 
團體報告 
20% 
There will be 12 cases for this course. Each designated group will have 40’ (40 ppt slides approximately) for synopsis and some 20’ for Q&A; however, they can be used jointly. Organization of your group presentation and written report (in PPT備忘稿 format) must focus on the problem identification, decision-making nature, and implementation issues. 
 
課程進度
週次
日期
單元主題
第1週
2/23  Syllabus & Organization of class
Introduction and Customer Survey 
第2週
3/02  PPT: Overview and terms of IBM
L: Chapter 1
V: McDonald’s in Moscow 
第3週
3/09  Worldwide infrastructure development
HW: Top 100 brands in the world
L: Chapter 2 
第4週
3/16  Economic development and cultural change
L: Chapter 3 
第5週
3/23  Geopolitical Analyses of regional markets
L: Chapter 4 
第6週
3/30  Analyses of national markets
L: Chapter 5 
第7週
4/06  Analyzing global industries and competitors
L: Chapter 6 
第8週
4/13  International strategic planning and market screening
L: Chapter 7 
第9週
4/20  Midterm Exam 
第10週
4/27  L: Theories of IB 
第11週
5/04  Guest speaker : acer’s story 
第12週
5/11  Internationalization and globalization process
L: Chapter 8 
第13週
5/18  Market entry and servicing strategies
L: Chapter 9 
第14週
5/25  Global and multi-market strategies
L: Chapter 10 
第15週
6/01  Global and multi-market supply chain management
L: Chapter 11 
第16週
6/08  Managing cultural differences
L: Chapter 12
V: The God must be crazy 
第17週
6/15  Localization strategies
L: Chapter 13
PPT: Nike’s child labor problem