課程資訊
課程名稱
國際企業經營策略
International Business Strategy 
開課學期
105-2 
授課對象
國際企業學系  
授課教師
莊正民 
課號
IB3008 
課程識別碼
704 41100 
班次
01 
學分
3.0 
全/半年
半年 
必/選修
必修 
上課時間
星期二2,3,4(9:10~12:10) 
上課地點
管二102 
備註
先修科目 : 國際企業管理。
限學士班三年級以上 且 限本系所學生(含輔系、雙修生)
總人數上限:70人 
Ceiba 課程網頁
http://ceiba.ntu.edu.tw/1052IB3008_01 
課程簡介影片
 
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課程概述

The past decades have witnessed the fast and growing trend of globalization in our modern societies. Globalization brings forth profound influence on ways of living and thought, and also generates tremendous opportunities and challenges to individuals, companies, and governments. Among the wide encompassed commercial globalization phenomenon, this course mainly examines issues regarding industry globalization, firm globalization, and management globalization, and in particular, we focus on studying how global managers managing the challenges associated with devising strategies, building organization capabilities, and governing the operations of the enterprises whose activities stretch across national boundaries.

What makes the study of multinational enterprises unique? How does it differ and relate to conventional management and organization studies? One of the most striking characteristics of multinational enterprises (MNEs) is having subsidiaries or agents simultaneously operating in various countries with distinct economic, social, and political context. Global managers then have to deal with the diversity, dynamics, and inter-dependency arising from both external and internal environments facing MNEs. Therefore, in addition to the traditional focus on the environmental and strategic challenges to globalization, the organizational and management challenges to globalization, both critical but understudied, will be well examined in this course. In particular, taking the perspective that human capital is the key resource and ongoing foundation of a successful strategy, we investigate the behaviors and decision-making process of various global managers, and study how their roles, responsibilities, and relationships within the MNE’s are developed and evolved through the internationalization process.

Summing up, this course intends to first familiarize the students with the related analytical framework and logics developed from both academia and practice, and then to build up the capabilities for the application. The contents of this course are organized as follows:
Part I Globalization and Environmental Challenges
Part II Strategic Challenges to Globalization
Part III Organizational Challenges to Globalization
Part IV Management Challenges to Globalization  

課程目標
1. Guide participants to analyze global, country and industry environment for business organizations;
2. Familiarize participants with international business strategy and entry decisions through case studies;
3. Conduct a research project on a real business company and practice written and oral communication skills.
 
課程要求
The class focuses on participant-centered learning. A discussion-oriented class is a partnership in which students and instructor share the responsibilities and power of teaching, and the privilege of learning together. A discussion group must evolve from a collection of individuals into a learning community with shared values and common goals. In particular, in order to achieve the expected learning effectiveness, students in this class are required to accomplish the following:

Pre-class
1. Read the materials and prepare the weekly assignments individually;
2. Participate in study group for the assignments, sharing and revising individual perspectives;
3. Final the group write-up assignment and e-mail it to TA before the deadline (i.e., 6 pm of the day before class).

In-class
1. Attend every class on time;
2. Active listening and responding, expressing your perspectives and challenging others. Relate your own experience to the subject. Different views are normal, desirable, and inevitable. There is not necessarily only one single conclusion or right answer about each case;
3. Some basic values for the participation:
- Civility: politeness, openness, and sharing;
- Willingness to take risks: encourage daring and innovation, no sense of fear;
- Appreciation of diversity: in backgrounds, personalities, questions posed, learning styles, frames of inquiry, and spectrum of interpretations.

Post-class
1. Personal reflections: What impresses you most in this class? Do I learn anything unknown before? How can I reinforce the learning effects, and feed back into my own knowledge system?
2. What can I learn from other students and instructor in particular about the ways of interpersonal communication, as well as the attitudes and skills towards making points and counterpoints in public?
3. List what I can do to improve in the learning process for the next session, and execute it.  
預期每週課後學習時數
 
Office Hours
 
參考書目
1. C. Bartlett and S. Ghoshal (1998), Managing Across Borders, 2nd ed., Irwin.
(中譯本-無國界管理, 遠流出版社)
2. J. Micklethwait and A. Wooldridge (2000), A Future Perfect: The Challenge and
Hidden Promise of Globalization, Random House. (中譯本-完美大未來:全球化機遇與
挑戰,2002年,商周出版社)
3. H. Mintzberg (2004), Managers, Not MBAs, Berrett Koehler. (中譯本-MBA ≠ 經理人,2006年,台灣培生教育出版)
4. J. Micklethwait and A. Wooldridge (1997), The Witch Doctors: What the management gurus are saying, why it matters and how to make sense of it, Heinemann: London. (中譯本-企業巫醫,2005年,商周出版社) 
指定閱讀
C. Bartlett and P. Beamish (2014), Transnational Management: Text, Cases, and Readings in Cross–Border Management, seventh edition, Irwin.  
評量方式
(僅供參考)
 
No.
項目
百分比
說明
1. 
Case Write-up Assignments 
35% 
 
2. 
Presentation and In-Class Discussion 
25% 
 
3. 
Final Project 
40% 
 
 
課程進度
週次
日期
單元主題
第1週
2/21  Overview 
第2週
3/07  Management Education: What business are we in? 
第3週
3/14  Environmental Challenges to Globalization 
第4週
3/21  Managing National Differences in Global Competition 
第5週
3/28  Globalization and its Impacts: Is the Earth Flat? 
第6週
4/11  Developing Strategies for Globalization 
第7週
4/18  Entry and Expansion Strategies of MNE’s 
第8週
4/25  Organizational Challenges to Globalization  
第9週
5/02  Developing Organizational Capabilities of MNEs 
第10週
5/09  Managing Transnational Non-Profit Enterprises 
第11週
5/16  What do Global Managers do? 
第12週
5/23  Management Challenges to MNEs Country Manager 
第13週
6/06  HQ-Subsidiary Relationship in Cross-Border Knowledge Management 
第14週
6/13  Final Project Sharing