課程資訊
課程名稱
國際企業經營策略
International Business Strategy 
開課學期
100-2 
授課對象
國際企業學系  
授課教師
莊正民 
課號
IB3008 
課程識別碼
704 41100 
班次
01 
學分
全/半年
半年 
必/選修
必修 
上課時間
星期一2,3,4(9:10~12:10) 
上課地點
管一會二 
備註
限學士班三年級以上 且 限本系所學生(含輔系、雙修生)
總人數上限:60人 
Ceiba 課程網頁
http://ceiba.ntu.edu.tw/1002IB3008_01 
課程簡介影片
 
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課程概述

The past decades have witnessed the fast and growing trend of globalization in our modern societies. Globalization brings forth profound influences on ways of living and thought, on individuals, companies, and governments. This course focuses on the managerial challenges associated with developing strategies and managing the operations of the companies whose activities stretch across national boundaries. In particular, three levels of globalization issues are focused in this course: (1) Industry Globalization: drivers and dynamics of globalization of industry and competition; (2) Firm Globalization: building, applying, extending and sustaining firm-specific capabilities; tapping into and leveraging location-specific resources (resource configuration); and, (3) Management Globalization: integrating and coordinating internationally dispersed activities and resources within and among firms. The contents will include the following parts:
Part I Management, Management Education, and Globalization
Part II Environmental Challenges to Globalization
Part III Organizational Challenges to Globalization
Part IV Management Challenges to Globalization
 

課程目標
The class focuses on participant-centered learning. A discussion-oriented class is a partnership in which students and instructor share the responsibilities and power of teaching, and the privilege of learning together. A discussion group must evolve from a collection of individuals into a learning community with shared values and common goals. In particular, in order to achieve the expected learning effectiveness, students in this class are required to accomplish the following:

Pre-class
1. Read the materials and prepare the weekly assignments individually;
2. Participate in study group for the assignments, sharing and revising individual perspectives;
3. Do the two-page write-up assignment individually and e-mail to TA before the deadline (i.e., 10 pm of the day before class).

In-class
1. Attend every class on time, and do not use Note Book computer in class;
2. Active listening and responding, expressing your perspectives and challenging others. Relate your own experience to the subject. Different views are normal, desirable, and inevitable. There is not necessarily only one single conclusion or right answer about each case;
3. Some basic values for the participation:
- Civility: politeness, openness, and sharing;
- Willingness to take risks: encourage daring and innovation, no sense of fear;
- Appreciation of diversity: in backgrounds, personalities, questions posed, learning styles, frames of inquiry, and spectrum of interpretations.

Post-class
1. Personal reflections: What impresses you most in this class? Do I learn anything unknown before? How can I reinforce the learning effects, and feed back into my own knowledge system?
2. What can I learn from other students and instructor in particular about the ways of interpersonal communication, as well as the attitudes and skills towards making points and counterpoints in public?
3. List what I can do to improve in the learning process for the next session, and execute it.
 
課程要求
Your grade of this course will be evaluated based upon the following:

Write-up Assignments 50%
Presentation and Discussion 30%
Final Group Project 20%

1. Every student has to e-mail the write-up to TA on or before 10 pm of the day before class. The write-up should focus only on your recommendations and the accompanying analysis to the major questions asked in the assigned cases, without repeating the case facts. It should be done independently and completely by each individual student.
2. Each student has to prepare to be called upon by the instructor in class. Your participation grade will be based on both the frequency and quality of the participation in class.
3. Each study group consists of four students, and each will have a discussion leader to organize the weekly discussions and also e-mail the Group Meeting’s Minute to TA on the same time as you email the individual write-up. (For the case studies, i.e., sessions 4, 6, 7, 8, 11, 12, 13, and 14)
 
預期每週課後學習時數
 
Office Hours
 
參考書目
1. Text: C. Bartlett, S. Ghoshal, and P. Beamish (2011), Transnational Management: Text, Cases, and Readings in Cross—Border Management, sixth edition, Irwin.
2. 參考書 : C. Bartlett and S. Ghoshal (1998), Managing Across Borders, 2nd ed., Irwin. (中譯本-無國界管理, 遠流出版社)。
3. 參考書 : J. Micklethwait and A. Wooldridge (2000), A Future Perfect: The Challenge and Hidden Promise of Globalization, Random House. (中譯本-完美大未來:全球化機遇與挑戰,2002年,商周出版社) 。
4. 參考書 : H. Mintzberg (2004), Managers, Not MBAs, Berrett Koehler. (中譯本: MBA≠經理人,2006年,台灣培生教育出版).
5. 參考書 : J. Micklethwait and A. Wooldridge (1997), The Witch Doctors: What the management gurus are saying, why it matters and how to make sense of it, Heinemann: London. (中譯本: 企業巫醫, 2005年,商周出版社).
 
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