課程資訊
課程名稱
國際企業經營策略
INTERNATIONAL BUSINESS STRATEGY 
開課學期
96-2 
授課對象
國際企業學系  
授課教師
吳學良 
課號
IB3008 
課程識別碼
704 41100 
班次
02 
學分
全/半年
半年 
必/選修
必修 
上課時間
星期四2,3,4(9:10~12:10) 
上課地點
管二102 
備註
國企系大三下必修。先修科目:國際企業管理。
限學士班三年級以上 且 限本系所學生(含輔系、雙修生)
總人數上限:70人 
 
課程簡介影片
 
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課程概述

The corporate world is in the process of transformation driven by technological innovation and globalization. Strategic management, a field of inquiry that focuses on the organization as a whole and its interactions with the ever changing environment, takes a panoramic view of this dynamic corporate terrain and attempts to show how large and small firms can be more effective and efficient not only in today’s competition but in tomorrow’s as well. This course aims to provide a comprehensive yet concise description of the core concepts of strategic management that firms need to apply to compete successfully in the fast-paced and globally competitive business environment. 

課程目標
1.Orienting students to strategic thinking.
2.Familiarizing students with a set of tools of strategic analysis.
3.Exposing students to how different levels of strategy are crafted and implemented.
4.Equipping students with the ability to monitor and exploit entrepreneurial opportunities.  
課程要求
-Active and Meaningful Participation.
-Thorough understanding of textbook and assigned readings
-Preparation of HBR articles and by-group presentation.
-Preparation of Harvard Business School cases and write-ups. 
預期每週課後學習時數
 
Office Hours
每週三 16:00~17:30 
參考書目
-Textbook: Hoskisson, Robert E., Hitt, Michael A. and Ireland, R. Duane (2004) Competing for Advantage, South-Wetern/Thomson Learning. (華泰代理)
-HBS cases: We will use some Harvard Business School cases in this course. In addition to printing fees, you are required to pay approximately @2.8 USD to HBS as reprint permit fee.
-Lecture Notes and assigned readings (HBR articles): These materials will be delivered to you or downloadable from lecturer's website before each class. They should be prepared and presented on class by group. You need to pay printing fees in advance. 
指定閱讀
 
評量方式
(僅供參考)
 
No.
項目
百分比
說明
1. 
期中考 
25% 
 
2. 
期末考 
25% 
 
3. 
Group Presentation 
20% 
 
4. 
HBS case write-up 
15% 
 
5. 
出席與發言 
15% 
 
 
課程進度
週次
日期
單元主題
第1週
2/21  Course briefing
Ch1: Introduction to SM 
第2週
2/28  class off 
第3週
3/06  Ch3: External analysis 
第4週
3/13  HBS case #1 
第5週
3/20  Ch4: Internal analysis 
第6週
3/27  HBS case #2 
第7週
4/03  Ch5: Business strategy
Ch6: Competitive Rivalry 
第8週
4/10  Ch7: Corporate-Level Strategy
Ch8. Acquisition & Restructuring Strategies
 
第9週
4/17  Mid-term exam 
第10週
4/24  HBS case #3 
第11週
5/01  Ch9. International Strategy 
第12週
5/08  Ch10. Cooperative Strategy 
第13週
5/15  HBS case #4 
第14週
5/22  Ch11. Corporate Governance 
第15週
5/29  Case #5: The smartest guys in the boardroom 
第16週
6/05  Ch2. Strategic Leadership, Org. structure & control 
第17週
6/12  Ch12. Strategic Entrepreneurship 
第18週
6/19  Final exam