課程資訊
課程名稱
國際企業經營策略
INTERNATIONAL BUSINESS STRATEGY 
開課學期
97-2 
授課對象
國際企業學系  
授課教師
李吉仁 
課號
IB3008 
課程識別碼
704 41100 
班次
02 
學分
全/半年
半年 
必/選修
必修 
上課時間
星期四2,3,4(9:10~12:10) 
上課地點
管二102 
備註
國企系大三下必修。
限學士班三年級以上 且 限本系所學生(含輔系、雙修生)
總人數上限:60人 
Ceiba 課程網頁
http://ceiba.ntu.edu.tw/972SMMNC 
課程簡介影片
 
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課程概述

As a required (strategy) course for IB junior/senior students, this course is to provide a strategy framework for effectively managing organization(s) to create and realize values in a changing global environment. More specifically, this course emphasizes on three themes that are central to the (general) management of a multinational corporation, upon which our course design is based:
(1) Building and sustaining competitive advantages (i.e., strategy unit),
(2) Transferring advantages across boarder and configuring global advantages (i.e., global strategy unit), and
(3) Managing organizational architecture to sustain global competitiveness (i.e., organization unit). 

課程目標
Address both strategic and organizational principles that underlie the formation of firm-specific competitive advantages in the context of global management. Pedagogically,this course relies upon case-based learning and conscious reading efforts. As a managerial course, your active participation and meaningful contribution to sustaining a good conversation are a must. Overall,this course is to develop your competencies in strategic thinking and managerial problem-solving within the context of multinational management. 
課程要求
Active participation, both in the class and in the group, is an essential element of learning experience.Meaningful participation means making a contribution to the intellectual conversation. Our interest is not “right” or “wrong”, it is whether you have made a contribution to the development of the issues under study by the class (group), and whether you have moved the class (group) forward. Failure to participate penalizes you and the class in several ways: you deprive all of us from your insights into the class, you lose the chance to learn from others, and eventually you will lose incentive to learn from the course. To prevent this scenario from occurring, you should actively follow the course schedule, read text before the class, and make group works efficiently and effectively. In addition, it is your duty to clarify any point of confusion, either those coming from the process or from our communication. 
預期每週課後學習時數
 
Office Hours
另約時間 
參考書目
Required Textbooks:
Grant,Robert. M. (2008)Contemporary Strategy Analysis:
Concepts,Techniques,Applications, 6th ed., Blackwell Business. (華泰書局)

Cases:
We will go through seven cases as the core element of intellectual learning,
majority of which are selected from Harvard Business School case inventory and
others are from TMCC (Taiwan Management Case Center) and in-house cases.

Supplementary Readings:
TA will make them available to you before the class. 
指定閱讀
 
評量方式
(僅供參考)
 
No.
項目
百分比
說明
1. 
Course Participation 
25% 
 
2. 
Case Write-ups (count 6 CWs) 
45% 
 
3. 
Strategy Project 
30% 
 
 
課程進度
週次
日期
單元主題
第1週
2/19  Course Orientation:

Course Scope, Teaching Pedagogy, Expectation & Evaluation, Rules & Norms 
第2週
2/26  Analytical Framework of Strategy:
Essence of Strategy and Framework for Strategy Analysis 
第3週
3/05  Industry Structure and Strategy:
Framework for Industry Analysis
Industry Life Cycle and Strategy 
第4週
3/12  Global Value Chain and Co-opetition Strategy (1/2):
Value Net Analysis and Co-opetition Thinking 
第5週
3/19  Strategic Innovation and Business Model (1/2):
Logic of Strategic Innovation.
Elements of Business Model 
第6週
3/26  Project Review Session (I) 
第7週
4/02  National Holiday 
第8週
4/09  Sources of Competitive Advantages and Transferability:
Guest Lecture from consulting firm.
Competitive Advantage and Sustainability.
Transferability of Advantages. 
第9週
4/16  Vertical Scope and Integration Strategy (1/2):
Pros and Cons of Vertical Integration Strategy.
Business Configuration and Growth 
第10週
4/23  Global Configuration and Advantages (1/2):
Sources of Global Advantages 
第11週
4/30  Entry and Alliance Strategy:
Entry Modes and Managing Collaborations 
第12週
5/07  Project Review Session (II) 
第13週
5/14  Designing Organization for Global Responsiveness (1/2):
Essence of Organization Design.
Organization Design for Global Advantages. 
第14週
5/21  Managing Transnational Organization (1/2):
Integration, Responsiveness, Flexibility and Entrepreneurship 
第15週
5/28  National Holiday 
第16週
6/04  Managing Transnational Organization (2/2):
Challenges to Global Innovation and Learning 
第17週
6/11  Final Presentation (I) 
第3-1週
3/07  Guest Speaker: Technology Review of Mobile Device Industry 
第4-1週
3/14  Global Value Chain and Co-opetition Strategy (2/2). 
第5-1週
3/21  Strategic Innovation and Business Model (2/2) 
第9-1週
4/18  Vertical Scope and Integration Strategy (2/2) 
第10-1週
4/25  Global Configuration and Advantages (2/2) 
第13-1週
5/16  Designing Organization for Global Responsiveness (2/2) 
第17-1週
6/13  Final Presentation (II)