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課程名稱 |
策略管理
STRATEGIC MANAGEMENT |
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開課學期 |
110-2 |
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授課對象 |
管理學院 國際企業學系 |
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授課教師 |
吳學良 |
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課號 |
IB4004 |
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課程識別碼 |
704 49600 |
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班次 |
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學分 |
3.0 |
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全/半年 |
半年 |
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必/選修 |
必修 |
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上課時間 |
星期二7,8,9(14:20~17:20) |
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上課地點 |
管二203 |
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備註 |
106學年起入學大三必修．
限學士班三年級以上
總人數上限：45人
外系人數限制：5人 |
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Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1102IB4004_ |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
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課程大綱
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課程概述 |
To succeed in the future, managers must strategize for competitive advantage in the marketplace. The ways in which organizations attempt to develop such competitive advantage constitutes the essence of their strategy. This course introduces the concept of strategy and the process of strategic management through lectures, readings, discussion and case analyses. The emphasis is on the formulation and implementation of strategy at both business and corporate levels for different types of firms across industries. |
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課程目標 |
n this course, you are required ...
1. to analyze profit potential at the industry level;
2. to assess the strength of a firm’s competitive position within a particular industry;
3. to evaluate the sustainability of a firm’s competitive advantages (if any);
4. to provide the necessary frameworks and tools to perform a comprehensive analysis of a firm’s strategy;
5. to learn how to assess the appropriateness of a firm’s boundaries;
6. to determine the best way for a firm to organize itself internally in light of its strategy; |
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課程要求 |
1. Active and meaningful participation (10%)
2. Group project: Business simulation game + Strategy proposal + Final presentation (35%)
3. Preparation of HBS cases and on-time submission of write-ups (25%)
4. Thorough understanding of lectures, cases and supplementary readings for final exam (30%)
5. Preparation of HBR articles and in-class discussion. |
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預期每週課後學習時數 |
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Office Hours |
另約時間 |
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指定閱讀 |
1. 陳忠仁 （2021）策略管理：競爭優勢與經營發展，華泰文化。
2. Weekly lecture notes (available on the NTU Cool website)
3. Assigned HBR readings (available on the NTU Cool website) |
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參考書目 |
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評量方式
(僅供參考) |
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No. |
項目 |
百分比 |
說明 |
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1. |
Class participation |
15% |
On the individual basis |
2. |
Mid-term & final exams |
45% |
On the individual basis |
3. |
Case write-ups |
40% |
On the group basis |
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