|
週次 |
日期 |
單元主題 |
|
Week 1 |
2.26 |
Orientation |
|
Week 2 |
3.5 |
The GenAI marketing strategy template |
|
Week 3 |
3.12 |
Prompt engineering for market research |
|
Week 4 |
3.19 |
Response engineering for marketing strategy |
|
Week 5 |
3.26 |
Reward engineering for marketing action |
|
Week 6 |
4.2 |
Spring break |
|
Week 7 |
4.9 |
Mid-term STP (Segmentation, Targeting, Positoning) presentation |
|
Week 8 |
4.16 |
Debates |
|
Week 9 |
4.23 |
Fune-tune a new marketing strategy I |
|
Week 10 |
4.30 |
Fune-tune a new marketing strategy II |
|
Week 11 |
5.7 |
Fune-tune a new marketing strategy III |
|
Week 12 |
5.14 |
Final marketing strategy and video commercial presentation |
|
Week 13 |
5.21 |
Final marketing strategy write-up |