|
週次 |
日期 |
單元主題 |
|
Week 1 |
2.24 |
Orientation |
|
Week 2 |
3.3 |
Overview |
|
Week 3 |
3.10 |
Marketing Opportunity I: AI-enabled Data Collection |
|
Week 4 |
3.17 |
Marketing Opportunity II: AI-enabled Market Analysis |
|
Week 5 |
3.24 |
Marketing Opportunity III: AI-enabled Customer Understanding |
|
Week 6 |
3.31 |
Marketing Strategy I: AI-enabled Segmentation |
|
Week 7 |
4.7 |
Marketing Strategy II: AI-enabled Targeting |
|
Week 8 |
4.14 |
Marketing Strategy III: AI-enabled Positioning |
|
Week 9 |
4.21 |
Mid-term proposal presentation |
|
Week 10 |
4.28 |
Marketing Action I: AI-enabled Standardization |
|
Week 11 |
5.5 |
Marketing Action II: AI-enabled Personalization |
|
Week 12 |
5.12 |
Marketing Action III: AI-enabled Relationalization |
|
Week 13 |
5.19 |
Final marketing plan presentation |