課程資訊
課程名稱
文化與創意產業
Introducing the Creative Industries 
開課學期
109-1 
授課對象
管理學院  國際企業學系  
授課教師
林真宇 
課號
IB5090 
課程識別碼
724EU9860 
班次
 
學分
2.0 
全/半年
半年 
必/選修
選修 
上課時間
星期四7,8(14:20~16:20) 
上課地點
管一203 
備註
本課程以英語授課。
限學士班三年級以上
總人數上限:30人
外系人數限制:10人 
 
課程簡介影片
 
核心能力關聯
本課程尚未建立核心能力關連
課程大綱
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課程概述

The Department of International Business, NTU
Time: Thursday (7-8)
Instructor: Dr Chen-Yu Lin (林真宇)
Teaching Assistant: Vicky Yang (楊凱貽)
Credit: 2 

課程目標
• Understand the concept of “creative industries” and “cultural industries”, how they are shaped, as well as how they are shaping the world
• Understand unique aspects of the creative industries compared to traditional sectors, including the opportunities and challenges
• Understand how government policymakers and international organizations work with the creative industries locally, nationally and globally
• Understand the intersection of creativity and commerce and gain insight on how to manage creativity and innovation and profit from these ideas
 
課程要求
MODES OF DELIVERY
Lectures and Seminars (80-minute lecture + 20-minute discussions each session)
ASSESSMENT
The First Assessment: 10-minute oral presentation + A 350-word abstract [35%]
1. Choose one individual artist or creative organisation as a case study and analyze one of the following aspects critically:
a. The relationship between business and art
b. Creative labour and work cultures
c. Institutions and ownership
d. Financial structures
2. Analyze the concept of “policymaking” in relation to “creative industries” or “creative economies” of a country of your choice and assess the impact of these policies on different stakeholders.
The Second Assessment: Essay (3000-word max.) [45%]
1. Analyse the creative practices of a creative artist or institution of your choice. Explain how these are relevant to any of the following concepts: “cultural industry”, “creative economy”, “creative industry”, or “creative cluster”.
2. Choose one city in Taiwan to assess its potentials to develop as a “creative city” by examining relevant cultural policies, developments, or events.
3. Provide a case study of the historical development of a creative cluster of your choice, and analyze its economic, social and cultural impact.
Seminar Worksheets [20%]
Records of group discussions (online or offline, depending on topics)
 
預期每週課後學習時數
 
Office Hours
另約時間 
參考書目
Cohen, S. (2005) ‘Country at the heart of the city: music, heritage, and regeneration in Liverpool’, Ethnomusicology, 49:1, pp.25-48.
Gamble J. and Gilmore, A. (2013) “A new era of consumer marketing? An application of co-creational marketing in the music industry”, European Journal of Marketing, 47 :11-12, pp. 1859-1888.
Hesmondhalgh, D. and Meier, L. (2015) 'Popular music, independence and the concept of the alternative in contemporary capitalism' in James Bennett and Nikki Strange (eds), Media Independence, Abingdon and New York: Routledge.
Kagan, S. and Hahn, J. (2011) Creative Cities and (Un)Sustainability: From Creative Class to Sustainable Creative Cities, Journal of the Centre on Governance, 3: 1-2, pp.11-27.
Lee, N. and Rodriguez-pose, A. (2014) Innovation in Creative Cities: Evidence from British Small Firms, Industry and Innovation, 21:6.
O’Reilly, D., Larsen, Gr. and Krzysztof. K., (2013) 'Music as Product' from Music, Markets and Consumption.
 Oxford: Goodfellows.
 
指定閱讀
Davies, R. and Sigthorsson, G. (2013) Introducing the Creative Industries: From Theory to Practice. New York: SAGE Publications.
Flew, T. (2012) The Creative Industries: Culture and Policy. New York: SAGE Publications.
Hesmondhalgh, D. (2019) The Cultural Industries (The 4th edition). New York: SAGE Publications.
Jones, C., Lorenzen, M. and Sapsed, J. (eds.) (2015)The Oxford Handbook of Creative Industries. Oxford: Oxford University Press.
Lim, L. and Lee, H-K. (2019) Routledge Handbook of Cultural and Creative Industries in Asia. London and New York: Routledge.
 
評量方式
(僅供參考)
   
課程進度
週次
日期
單元主題
第1週
9/17  Introduction to Creative Industries: The Global Approaches 
第2週
9/24  The Cultural Industries: Since the 20th Century 
第3週
10/01  [Off] 
第4週
10/08  Hollywood and the Film Industry (Workshop: Tsai-Yi Iris Wu, Founder of Ambidio) 
第5週
10/15  Policy: Copyright 
第6週
10/22  Policy: Marketization of Telecommunications and Broadcasting 
第7週
10/29  Creativity and Commerce, Organization and Labour 
第8週
11/05  The Creative Economy, Ownership and Financing Structure 
第9週
11/12  Assessment 1 [Oral Presentation] 
第10週
11/19  Assessment 2 [Oral Presentation] 
第11週
11/26  Digitalization: The Global Music Industries  
第12週
12/03  International Models of Creative Industries Policies  
第13週
12/10  Creative Clusters, Spaces and Cities: UNESCO Creative Cities Network  
第14週
12/17  Cultural and Creative Industries in Asia: Taiwan 
第15週
12/24  Cultural and creative industries in Asia: South Korea and Japan 
第16週
12/31  Summary 
第17週
1/07  Concluding Remarks [Essay due]