課程名稱 |
國際進入策略研討 Seminar on International Entry Strategy |
開課學期 |
103-2 |
授課對象 |
管理學院 國際企業學研究所 |
授課教師 |
趙義隆 |
課號 |
IB8021 |
課程識別碼 |
724 D3230 |
班次 |
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學分 |
3 |
全/半年 |
半年 |
必/選修 |
必修 |
上課時間 |
星期四6,7,8(13:20~16:20) |
上課地點 |
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備註 |
限博士班 且 限本系所學生(含輔系、雙修生) 總人數上限:10人 |
Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1032IB8021_ |
課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
課程大綱
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課程概述 |
This is your advanced doctoral course at GIIB-NTU, which will serve as a perspective for your research agenda into the entry modes, with emphasis on pre-determinants and consequences, as well as firm-specific advantages, competition and cooperation. During this seminar, you can also expect to integrate IB-1 on the theories and IB-2 on the managerial issues. |
課程目標 |
Through this seminar course with respect to the domain of IB, this instructor intends: 1) to examine major entry modes, strategies and theories of IB both across various approach
2) to raise the level of learning and research curiosity by questioning and answering perspectives
3) to develop research skills by citation and abstraction for further research.
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課程要求 |
Most of the articles and papers are on reserved at the Ph.D. study room under the assistance of your fellow IBers. It is the tradition of doctoral training to build up your own pyramid upon some of the foundations and some of the knowledge/wisdom of your not-so-old “ancestors”. Nevertheless, there are some others to be searched for by yourself as part of the learning process. To look into the past and to look for the thereafter have been the focus of scholastic spirit. |
預期每週課後學習時數 |
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Office Hours |
每週四 12:30~13:30 |
指定閱讀 |
待補 |
參考書目 |
待補 |
評量方式 (僅供參考) |
No. |
項目 |
百分比 |
說明 |
1. |
Participation and weekly progress |
20% |
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2. |
Presentation (writing + speaking) |
20% |
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3. |
Annotated bibliography |
20% |
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4. |
Final Exam |
20% |
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5. |
Research Proposal |
20% |
5 research ideas For each module, of which condensed into a feasible research proposal. |
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週次 |
日期 |
單元主題 |
第1週 |
2/26 |
Briefing
a.Introduction to IB-3
b.Sample annotated bibliography
c.Course expectation and participants survey
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第2週 |
3/05 |
Relating IB-1 and IB-2 to IB-3 |
第3週 |
3/12 |
Evolving of entry modes research |
第4週 |
3/19 |
Exporting modes |
第5週 |
3/26 |
Licensing modes |
第6週 |
4/02 |
Spring break (no class) |
第7週 |
4/09 |
Franchising Modes |
第8週 |
4/16 |
Contractual Modes (I) CM and co-production |
第9週 |
4/23 |
Contractual Modes (II) R&D, management contract and turnkey |
第10週 |
4/30 |
Equity Modes: JV and beyond |
第11週 |
5/07 |
Choosing the topics for annotated bibliography |
第12週 |
5/14 |
Equity Modes: WOS and beyond |
第13週 |
5/21 |
Entry modes and International strategic alliances |
第14週 |
5/28 |
Work-in-progress sharing:
entry modes and international strategies |
第15週 |
6/04 |
Entry modes: choices/determinants |
第16週 |
6/11 |
Presentation of Annotated Bibliography |
第17週 |
6/18 |
Presentation of research proposals |
第18週 |
6/25 |
Final exam |
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