課程名稱 |
國際流通管理 INTERNATIONAL DISTRIBUTION MANAGEMENT |
開課學期 |
99-1 |
授課對象 |
管理學院 國際企業學系 |
授課教師 |
趙義隆 |
課號 |
IB5045 |
課程識別碼 |
724 U4300 |
班次 |
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學分 |
3 |
全/半年 |
半年 |
必/選修 |
選修 |
上課時間 |
星期四2,3,4(9:10~12:10) |
上課地點 |
管二204 |
備註 |
總人數上限:30人 |
Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/991idm |
課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
課程大綱
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為確保您我的權利,請尊重智慧財產權及不得非法影印
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課程概述 |
This 2010 course is my continuous experiment to design and create a course for electronic classroom in the future. Nevertheless, IDM requires a lot of visual comprehension, which challenges the instructor to integrate both digital materials and non-digital ones. Students taking this course share the responsibilities to convert the non-digital parts to all digital style for future course. Of course, people interactions, such as classroom discussion and Q&As, are always critical chemical reactions and can never be replaced by digital media. As a rule of thumb, participants are expected to:
1.participate in discussion and to verify the terminology and concepts in our weekly meetings;
2.organize a study group of 3 students to cover 3 companies in the same types or kinds of retailing and to keep up with the ever changing world in IDM with news update;
3.choose an IDM in-depth topic (e.g., category management, long tail, etc.) to address the recent development of What, Who, Why and How in IDM.
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課程目標 |
1) to familiar the MBA students with the concepts and terminology used in IDM.
2) to construct an awareness of momentum underlying the changing patterns of IDM.
3) to build up management skills of IDM in various institutions.
4) to develop a global perspective of IDM for future career.
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課程要求 |
1) This is an elective course for those who are interested to develop advanced knowledge and perspectives in IDM. Students with basic training in a) marketing management or b) marketing channel or c) international business are most eligible for this class. The instructor strongly advises students to have at least 2 courses of the above in order to get the best out of this IDM course.
2) Teaching pedagogy includes lectures, class discussion, case studies, guest speech, and site visiting. Certain flexibility is inevitable to get the best results out for each specific session.
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預期每週課後學習時數 |
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Office Hours |
備註: Thursday 1-2 pm |
指定閱讀 |
Terminology in International Distribution Management, 2010, Jaw, Y.L. (Editor) |
參考書目 |
Levy and Weitz, Retailing Management, 2007, 6th edition, McGraw-Hill
Dornier, et al (1998), Global Operations and Logistics, John Wiley & Sons |
評量方式 (僅供參考) |
No. |
項目 |
百分比 |
說明 |
1. |
Individual Participation |
25% |
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2. |
Individual Imagineering |
25% |
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3. |
Group Case/Industry Report |
25% |
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4. |
Group Term paper |
25% |
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週次 |
日期 |
單元主題 |
第1週 |
9/16 |
Introduction + Syllabus
Fast Fashion - Uniqlo vs Zara |
第2週 |
9/23 |
Introduction to the World of Retailing |
第3週 |
9/30 |
Types of Retailers & Multichannel Retailing |
第4週 |
10/07 |
國際流通業10大浪潮
10 Trends in International Distribution |
第5週 |
10/14 |
Customer Buying Behavior and CRM |
第6週 |
10/21 |
Retail Market Strategy and Financial Strategy |
第7週 |
10/28 |
3C 產品的國際流通策略
(The Internationalization of Synnex from Taiwan) |
第8週 |
11/04 |
物流運輸方式與倉儲特色 |
第9週 |
11/11 |
Site Visiting: 正暉公司
台北市南港區三重路19-2號11樓 |
第10週 |
11/18 |
The Long Tail 長尾現象 |
第11週 |
11/25 |
產品與服務組合 |
第12週 |
12/02 |
Site Visiting: 夏暉 (HAVI) @ 桃園南崁。
8:45 準時 在二活前集合出發。
三部車 已經安排妥當。 |
第13週 |
12/09 |
Buying and pricing merchandise |
第14週 |
12/16 |
Communication and Store Presentation |
第15週 |
12/23 |
The Human side of retailing - Customers and Associates |
第16週 |
12/30 |
The global makers |
第17週 |
2011/01/06 |
Guest speaker from 東立物流(台北港)and/or IBM (Global Business Services) |
第18週 |
2011/01/13 |
分組期末報告 (1-3 & 4-6) |
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