課程概述 |
Under the influences of globalization and digitalization, Information System is the most important topic that all the companies are learning and constructing. Information System is an integrate course for MBA students. It integrates all the disciplines of management such as marketing, production, financial, human resource, R&D, and strategy. This class is designed to introduction students to understand the use of Information Technology (IT) for management decision making and to create the competitive advantage. The course has the most up-to-date topics of information systems, the topics include EB(E-Business) /EC(E-Commerce) strategy, E-Marketing, ERP(Enterprise Resource Planning), SCM(Supply Chain Management), CRM(Customer Relationship Management), and Knowledge management etc. The students will learn not only the theories and techniques of information systems, but also the real-world applications that adopt these concepts. |