課程資訊
課程名稱
電子商務
ELECTRONIC COMMERCE 
開課學期
95-1 
授課對象
管理學院  資訊管理學研究所  
授課教師
黃明蕙 
課號
IM7082 
課程識別碼
725EU3320 
班次
 
學分
全/半年
半年 
必/選修
必修 
上課時間
星期二6,7,8(13:20~16:20) 
上課地點
管壹第三會 
備註
本課程以英語授課。
限碩士班以上
總人數上限:30人 
 
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課程概述

This course is designed to give you substantial theoretical and practical depth into the interdisciplinary content of electronic commerce (EC). In this course, EC is viewed as primarily concerned with exchanges enabled by IT artifacts. Three properties and four propositions surrounding EC’s core constitute the framework of this course.
(1) EC actors embedded in socio-technical networks behave to consummate exchanges.
(2) The price-value equivalence mechanism directed at consummating and/or facilitating exchanges is achieved through the propositions of value pricing, e-service, network mediation, and information exchange.
(3) The outcome of EC exchange is maximization of actor value through the value-added chain of value pricing, e-service, network mediation, and information exchange, with welfare analysis being the analytical mode.
 

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指定閱讀
 
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(僅供參考)
   
課程進度
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單元主題
無資料