This course is designed to give you substantial theoretical and practical depth into the interdisciplinary content of electronic commerce (EC). In this course, EC is viewed as primarily concerned with exchanges enabled by IT artifacts. Three properties and four propositions surrounding EC’s core constitute the framework of this course.
(1) EC actors embedded in socio-technical networks behave to consummate exchanges.
(2) The price-value equivalence mechanism directed at consummating and/or facilitating exchanges is achieved through the propositions of value pricing, e-service, network mediation, and information exchange.
(3) The outcome of EC exchange is maximization of actor value through the value-added chain of value pricing, e-service, network mediation, and information exchange, with welfare analysis being the analytical mode.