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課程名稱 |
電子商務
ELECTRONIC COMMERCE |
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開課學期 |
99-1 |
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授課對象 |
管理學院 資訊管理學研究所 |
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授課教師 |
盧信銘 |
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課號 |
IM7082 |
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課程識別碼 |
725EU3320 |
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班次 |
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學分 |
3 |
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全/半年 |
半年 |
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必/選修 |
選修 |
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上課時間 |
星期三6,7,8(13:20~16:20) |
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上課地點 |
管二303 |
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備註 |
本課程以英語授課。本課程以英語授課。
限本系所學生(含輔系、雙修生) 且 限碩士班以上
總人數上限：30人 |
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Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/991ecom |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
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課程大綱
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為確保您我的權利,請尊重智慧財產權及不得非法影印
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課程概述 |
The objective of our IM 7079 course is to provide graduate students with a better foundation and overview of business strategies and technologies for electronic commerce. |
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課程目標 |
This course will provide you with an analytical and technical framework to understand the emerging world of e-commerce and will be divided into two domains:
• Economic: revenue models, marketing and advertising, business-to-business activities, social networking, legal, ethical and tax issues.
• Technological: Internet infrastructure, network security, payment systems, and web analytic.
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課程要求 |
As IM 7079 students you will be responsible for reading various text chapters and related articles to better understand both the economic and technological aspects of e-commerce. Homework and group projects will help you gain hands-on experiences on various topics that may be valuable for your future carrier. |
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預期每週課後學習時數 |
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Office Hours |
每週三 17:20~18:20 |
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指定閱讀 |
Required Text: E-Business, 9th Ed., 2010, by Gary P. Schneider; ISBN-10 0-324-78807-X (http://www.tsanghai.com.tw) |
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參考書目 |
TBD |
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評量方式
(僅供參考) |
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No. |
項目 |
百分比 |
說明 |
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1. |
Group project |
35% |
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2. |
Homework |
20% |
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3. |
News briefing |
20% |
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4. |
Midterm exam |
20% |
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5. |
Attendance and participation |
5% |
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週次 |
日期 |
單元主題 |
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第1週 |
9/15 |
Introduction to E-Commerce |
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第2週 |
9/22 |
Mid-Autumn Festival, No Class |
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第3週 |
9/29 |
Revenue Model and Web Site Usability |
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第4週 |
10/06 |
Marketing on the Web |
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第5週 |
10/13 |
Web Analytics |
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第6週 |
10/20 |
Web Server Hardware and Software |
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第7週 |
10/27 |
Business-to-Business activities |
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第8週 |
11/03 |
TBD |
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第9週 |
11/10 |
Midterm Exam |
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第10週 |
11/17 |
Social Networking, Mobile Commerce, and Online Auctions |
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第11週 |
11/24 |
Legal, Ethical, and Tax Issues |
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第12週 |
12/01 |
Payment Systems for E-Commerce |
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第13週 |
12/08 |
Electronic Commerce Security |
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第14週 |
12/15 |
Business Intelligence |
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第15週 |
12/22 |
Project Presentations (3 teams) |
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第16週 |
12/29 |
Project Presentations (3 teams) |
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第17週 |
1/05 |
Project Presentations (3 teams) |
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