課程名稱 |
電子商務 Electronic Commerce |
開課學期 |
102-1 |
授課對象 |
管理學院 資訊管理學研究所 |
授課教師 |
黃明蕙 |
課號 |
IM7082 |
課程識別碼 |
725EU3320 |
班次 |
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學分 |
3 |
全/半年 |
半年 |
必/選修 |
選修 |
上課時間 |
星期三6,7,8(13:20~16:20) |
上課地點 |
管二203 |
備註 |
本課程以英語授課。 限碩士班以上 總人數上限:30人 |
Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1021E_Commerce |
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核心能力關聯 |
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課程大綱
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課程概述 |
E-commerce, defined as business transactions carried out over electronic systems such as the Internet, is an interdisciplinary discipline that intersects information systems, marketing management, and strategic management. Notably, it can be e-business where companies have included e-commerce as part of their value creation and appropriation, e-marketing where marketing activities are carried out electronically to add value to the goods and services to customers, and e-service where the creation and delivery of service is digitalized. |
課程目標 |
This course is designed to familiarize students with the latest e-commerce practices (through cases) and thinking (through conceptual readings) so that students are prepared for business challenges in the digital economy. To achieve this purpose, the course materials expose students to an interdisciplinary set of cases and readings where e-commerce plays an important role. |
課程要求 |
The coursework includes presentations and summaries of readings, in-class and online discussions, online forum hosting and participation, and a final case or business plan, including a write-up and presentation on a self-selected e-commerce related topic. |
預期每週課後學習時數 |
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參考書目 |
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