課程名稱 |
數位決策:資料視覺化與機器學習 Digital Decision Making: Data Visualization and Machine Learning |
開課學期 |
109-1 |
授課對象 |
管理學院 資訊管理學系 |
授課教師 |
孔令傑 |
課號 |
IM5053 |
課程識別碼 |
725 U3640 |
班次 |
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學分 |
3.0 |
全/半年 |
半年 |
必/選修 |
選修 |
上課時間 |
星期三7,8,9(14:20~17:20) |
上課地點 |
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備註 |
初選不開放。上課地點請洽系辦。與鄭瑋合授 總人數上限:20人 |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
課程大綱
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課程概述 |
This course will prepare undergraduate and graduate students to leverage digital data and make better-informed choices by creating effective visualizations and applying machine learning techniques. This course will take students through modules, which are aligned with the data analysis: collecting, cleansing, analyzing, visualizing (including information design, visual art, and cognitive principles), and making informed predictions and choices:
-Understand data: Concepts around digital data and how we can transform them into visualization
-Design principles for data visualization and storytelling
-Data wrangling: Data preparation and cleansing
-Data visualization tools and applications, e.g., Tableau and Gephi
-Explanatory analytics: Applications and model building for insight delivering with linear and logistic regression
-Predictive analytics: Applications and model building for prediction with regression and classification methods.
By theoretical explanations and practical examples, these lecture modules are designed to guide students through the key steps in an execution of a data analysis and storytelling term project which can contribute to a better decision-making process.
Besides the lectures, the course is also comprised of Lab assignments, office meet-ups, class activities, and a term project. The components of the term project include identifying needs, collecting, cleansing, processing, analyzing, visualizing, and communicating with digital data.
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課程目標 |
At the conclusion of this course, students will be able to
-Engage in academic and technical discussions on concepts and techniques related to digital data
-Describe different natures of data variables and their corresponding visualization solutions
-Adopt statistical and machine learning techniques as approaches to analyze data by theoretical explanations and practical examples
-Execute a data storytelling project which involves collect, cleanse, analyze, visualize, and finally select the optimal decision to suggest an action. |
課程要求 |
N/A |
預期每週課後學習時數 |
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Office Hours |
另約時間 |
指定閱讀 |
N/A |
參考書目 |
[Ber] Berinato, S. (2016). Good charts: The HBR guide to making smarter, more persuasive data visualizations. Harvard Business Review Press.
[Cai1] Cairo, A. (2012). The Functional Art: An introduction to information graphics and visualization. New Riders. (Call no. T385 C33875 2013)
[Cai2] Cairo, A. (2016). The truthful art: Data, charts, and maps for communication. New Riders.
[Cam] Camões, J. (2016). Data at Work: Best practices for creating effective charts and information graphics in Microsoft Excel. New Riders. (Call no. QC397.5.I53 C35 2016)
[Kna] Knaflic, C. N. (2015). Storytelling with data: A data visualization guide for business professionals. Wiley. (Call no. QA76.9.I52 K64 2015)
[Lev] Levitt, S. D. and Dubner, S. J. (2009). Freakonomics: A Rogue Economist Explores The Hidden Side of Everything. New York : William Morrow. (HB74.P8 L479z 2006)
[May] Mayer-Schönberger, V. and Cukier, K. (2013). Big Data: A Revolution That Will Transform How We Live, Work, and Think. Boston : Houghton Mifflin Harcourt. (QA76.9.D343 M396 2013)
[Wil] Wilke, C. (2019). Fundamentals of data visualization: a primer on making informative and compelling figures. O'Reilly Media. (Call no. QA76.9.I52 W55 2019) |
評量方式 (僅供參考) |
No. |
項目 |
百分比 |
說明 |
1. |
Weekly Labs and Participation |
45% |
The overall participation grade includes weekly activities, weekly Labs, and hand-on practices. |
2. |
Midterm Exam |
25% |
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3. |
Term Project (TP) |
35% |
The term project is designed for students to integrate and extend knowledge acquired throughout the course and to apply their training and knowledge in DDM. |
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週次 |
日期 |
單元主題 |
第1週 |
9/16 |
Course introduction |
第2週 |
9/23 |
Understand digital data: numbers, measurement, and variables; Recap: Descriptive statistics |
第3週 |
9/30 |
Data visualization 1– Visualization principles and critics |
第4週 |
10/07 |
Data visualization 2– Effective data visualization |
第5週 |
10/14 |
Data wrangling 1– Code-free data preparation and cleansing |
第6週 |
10/21 |
Data wrangling 2– Lab: Tableau Prep Builder |
第7週 |
10/28 |
Explanatory Analytics – Regression |
第8週 |
11/04 |
Data visualization 3– Data storytelling and decision making |
第9週 |
11/11 |
Midterm |
第10週 |
11/18 |
Predictive Analytics – Regression |
第11週 |
11/25 |
Predictive Analytics – Classification |
第12週 |
12/02 |
Thematic visualization: Network concepts and visualization (**class extended to 6PM) |
第13週 |
12/09 |
TP checking point; project debriefing @ Office/Online (TBA) |
第14週 |
12/16 |
TP checking point; project debriefing @ Office/Online (TBA) |
第15週 |
12/23 |
TP presentations |
第16週 |
12/30 |
TP presentations |
第17週 |
1/06 |
Debriefing |
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