課程資訊
課程名稱
服務科學與創新
SERVICE SCIENCE AND INNOVATION 
開課學期
99-1 
授課對象
管理學院  商學研究所  
授課教師
陳鴻基 
課號
MBA8015 
課程識別碼
741ED3410 
班次
 
學分
全/半年
半年 
必/選修
選修 
上課時間
星期二A,B,C(18:25~21:05) 
上課地點
管一203 
備註
本課程以英語授課。本課程以英語授課。
限博士班
總人數上限:10人 
 
課程簡介影片
 
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核心能力與課程規劃關聯圖
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課程概述

A service, in general, is an inter-organizational business process, which not only demands a seamless and end-to-end concatenation of business actions, but also allows flexible and speedy redefinition of role playing in the process in order to meet constantly changing demands. How to balance the business process integration and flexibility becomes essential in service oriented business processes. Service science and innovation is the study of service systems, and it aims at improving service systems (particularly those involved in complex, IT-enabled services) in terms of the application of scientific, management, and engineering disciplines. Service science and innovation has the goal of making productivity, quality,performance, compliance, growth, and learning improvements more predictable in work -sharing and risk-sharing (co-production) relationships.

This course focuses on business process innovation, business intelligence, and technology innovation and entrepreneurship and consists of three main foci: technology, business, and social-organizational foci. Important topics covered include: business process modeling and management, service design development, technology innovation, business intelligence, organizational culture, consumer behavior, business relationship management, social capital and knowledge management.

The course will be taught through a combination of lectures, paper & case discussion, student presentations, and research projects. Lectures will focus on providing frameworks and theoretical foundation for analyzing and recognizing service innovation opportunities and issues resulting from the application of the relevant service science and innovation principles. The course will involve a significant amount of readings, discussion, and research proposal write-up.
 

課程目標
This course focuses on business process innovation, business intelligence, and technology innovation and entrepreneurship and consists of three main foci: technology, business, and social-organizational foci. Important topics covered include: business process modeling and management, service design development, technology innovation, business intelligence, organizational culture, consumer behavior, business relationship management, social capital and knowledge management.  
課程要求
 
預期每週課後學習時數
 
Office Hours
每週二 16:00~18:00
每週三 11:00~13:00 
參考書目
1. Simon, Herbert, The Science of the Artificial, MIT Press, 1969
2. Ettlie, John, Managing Technological Innovation, Wiely, 2000
3. Westland, Chris, Global Innovation Management, Palgrave Macmillan, 2008
4. Lovelock, Chris, Managing Services, Marketing, operations, and Human Resources, Prentice Hall, 1988
 
指定閱讀
1. John A. Bargh and Katelyn Y. A. McKenna (2004). THE INTERNET AND SOCIAL LIFE. Annual Review of Psychology 55(1): 573-590.
2. Haluk Demirkan et al.(2008). Service-Oriented Technology And Management: Perspectives On Research And Practice For The Coming Decade. Electronic Commerce Research And Applications 7 (2008) 356-376.
3. Grover, Varun and Saeed, Khawaja A. (2007) The Impact of Product, Market, and Relationship Characteristics on Interorganizational System Integration in Manufacturer-Supplier Dyads, Journal of Management Information Systems, 23(4), 185-216
4. Houdreau, M.C., and Robey, D. “Enacting Integrated Information technology: A Human Agency Perspective, “ Organization Science(16:1), 2005, pp.3-18
5. Williams, R., and Edge, D. “The Social Shaping of Technology, “ Research Policy(25:6), 1996, pp. 865-899
6. Kim, R.M., and Kaplan, S.M. “Interpreting Socio-technical Co-evolution,” Information technology & People (19:1), 2006, pp. 35-54
7. Orlikowski, W.J., “Using Technology in Organizations,” Organization Science (11:4), 2000, pp. 404-428
8. Jose A.D. Machuca, Maria del Mar Gonzalez-Zamora, Victor G. Aguilar-Escobar, “Service Operations Management Research”, JOM, 25 (2007), pp.585-603
9. Uday S. Karmarkar, Uday M. Apte, “Operation Managements in the Information Economy: Information Products, processes, and chains,” IOM, 25(2007), pp.438-453
10. Abhay Nath Mishra, Prabhudev Konana, and Anitesh Barua, “Antecedents and Consequences of Internet Use in Procurement: An Empirical Investigation of US. Manufacturing Firms,” ISR, 18(2007), pp.103-120
11. Alter, S. “Service system fundamentals: Work system, value chain, and life cycle,” IBM Systems Journal _ Monday, 17 December 2007, 1:24
12. SERVICES SCIENCE: A NEW ACADEMIC DISCIPLINE?, IBM Research
13. Woodruff, Robert, “Customer Value: The next source for competitive advantage, “ Academy of Marketing Science, Spring 1997, 25, 2
14. HENRY CHESBROUGH AND JIM SPOHRER, “A RESEARCH MANIFESTO FOR SERVICES SCIENCE,” CACM, 2006
15. BRENDA DIETRICH, RESOURCE PLANNING FOR BUSINESS SERVICES, CACM 2006
16. Amit Sheth, Kunal Verma, AND Karthik Gomadam, SEMANTICS TO ENERGIZE THE FULL SERVICES SPECTRUM, CACM 2006
17. Jerry Sheehan, UNDERSTANDING SERVICE SECTOR INNOVATION, CACM, 2006
18. Simon, Herbert, The Science of the Artificial, MIT Press, 1969
19. Ettlie, John, Managing Technological Innovation, Wiely, 2000
20. Westland, Chris, Global Innovation Management, Palgrave Macmillan, 2008
21. Lovelock, Chris, Managing Services, Marketing, operations, and Human Resources, Prentice Hall, 1988
22. Dutta, Amitava, Hau Lee, and Seungjin Whang, “RFID and Operation Management: Technology, Value, and Incentives,” Production and Operations Management, 16 (5), September-October 2007, pp.646-655
 
評量方式
(僅供參考)
 
No.
項目
百分比
說明
1. 
Material presentation 
40% 
 
2. 
Classroom discussion 
30% 
 
3. 
Final project 
30% 
 
 
課程進度
週次
日期
單元主題
第1週
9/14  1. Service system fundamentals: value, life cycle 
第2週
9/21  1. Service system fundamentals: value, life cycle 
第3週
9/28  2. The Science of the Artificial, 
第4週
10/05  2. The Science of the Artificial, 
第5週
10/12  3. Service Operation Management 
第6週
10/19  4. Service management & IT 
第7週
10/26  5. Service marketing 
第8週
11/02  5. Service marketing 
第9週
11/09  6. Technological innovation 
第10週
11/16  7. Innovation process 
第11週
11/23  8. Theories of innovation 
第12週
11/30  8. Theories of innovation 
第13週
12/07  9. Innovation, Globalization and Commoditization 
第14週
12/14  10. Service Innovation  
第15週
12/21  11. Entrance Strategies for Innovations 
第16週
12/28  12. Communities, Network and Reputation 
第17週
1/04  13. Society and Innovation