課程資訊
課程名稱
全球企業分析
Analysis of Global Business 
開課學期
110-2 
授課對象
管理學院  商學研究所  
授課教師
劉佳玲 
課號
MBA7083 
課程識別碼
741 M0190 
班次
 
學分
3.0 
全/半年
半年 
必/選修
選修 
上課時間
星期四2,3,4(9:10~12:10) 
上課地點
管二203 
備註
限學士班三年級以上
總人數上限:40人
外系人數限制:20人 
Ceiba 課程網頁
http://ceiba.ntu.edu.tw/1102MBA7083_ 
課程簡介影片
 
核心能力關聯
本課程尚未建立核心能力關連
課程大綱
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課程概述

The course intends to demonstrate that decisions affecting the international expansion of the firm are neither obvious nor totally determined by the technological or economic forces generally associated with globalization. This course seeks to illustrate with theoretical articles and detailed case studies that the firm’s global business strategy is a sequential decision-making process operating at the country, industry, corporate, business, and subsidiary levels of analysis. Firms manage knowledge accumulation and transfer as they grow internationally through a mixture of planning and trial-and-error. This course would allow students to experience in the classroom the transcendental decisions that multinational firms face in the course of conducting business across borders. 

課程目標
1. Define and explain concepts, frameworks, and techniques of analysis of global business
2. Identify and apply relevant concepts, frameworks, and techniques to identify, define and describe opportunities and problems in the global business context faced by top management.
3. Identify and apply relevant concepts, frameworks, and techniques to formulate strategies to address strategic business problems in a global context from a general management perspective, cutting across functional areas.
4. Identify and apply relevant concepts, frameworks, and techniques to implement strategies to address strategic business problems in a global context from management perspective, cutting across functional areas.
5. Develop the ability to think strategically from management perspective and define global business problems and offer solutions.
 
課程要求
Ethical Behavior
The instructor will not tolerate cheating or other breaches of ethical behavior. I do not wish to have to act on any unethical case. Nevertheless it is in the best interest of the class that such offenses not to be allowed to interfere with the learning process.

Notes
1. The syllabus is tentative and may be changed depending on the progress, and
interest of the class.
2. Case material will be given before the presentation and discussion. Students are responsible for reading the material before the class.
3. More detail of the Syllabus will be delivered in the first week of the introduction.
 
預期每週課後學習時數
 
Office Hours
另約時間 備註: By Appointment 
參考書目
1. Peng, Mike W. (2017), Global Business (4th Edition), Cengage Learning
2. Supplementary case materials compiled by the instructor
 
指定閱讀
1. Hill, Charles W.L. & Wee, Chow-Hou, Udayasankar, Krishna (2015), International Business (2nd ed., Asia Global Edition). McGraw Hill (華泰書局代理)
2. Bartlett, C. A. and Beamish, P. W. (2014) Transnational Management: Text, Cases, and Readings in Cross-Border Management, 7th ed. McGraw Hill.(華泰書局代理)
 
評量方式
(僅供參考)
   
課程進度
週次
日期
單元主題
第1週
2/17  Introduction of the course  
第2週
2/24  全球化與管理挑戰 
第3週
3/3  海外直接投資 
第4週
3/10  文化差異管理 
第5週
3/17  國際市場差異 
第6週
3/24  國際企業策略 
第7週
3/31  國際市場進入模式 
第8週
4/07  Mid-Term Report 
第9週
4/14  新興市場 
第10週
4/21  全球行銷與產品策略 
第11週
4/28  全球通路管理 
第12週
5/5  全球溝通與廣告策略 
第13週
5/12  全球品牌策略 
第14週
5/19  Final Project Presentation (I) 
第15週
5/26  Final Project Presentation (II) 
第16週
6/2  Final Exam