課程資訊
課程名稱
國際企業策略
International Business Strategy 
開課學期
106-1 
授課對象
管理學院  商學研究所  
授課教師
劉佳玲 
課號
MBA7078 
課程識別碼
741 M2520 
班次
 
學分
3.0 
全/半年
半年 
必/選修
選修 
上課時間
星期四7,8,9(14:20~17:20) 
上課地點
管二204 
備註
本課程中文授課,使用英文教科書。
限本系所學生(含輔系、雙修生) 且 限碩士班以上
總人數上限:40人 
Ceiba 課程網頁
http://ceiba.ntu.edu.tw/1061MBA7078_ 
課程簡介影片
 
核心能力關聯
本課程尚未建立核心能力關連
課程大綱
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課程概述

The course intends to demonstrate that decisions affecting the international expansion of the firm are neither obvious nor totally determined by the technological or economic forces generally associated with globalization. This course seeks to illustrate with theoretical articles and detailed case studies that the firm’s international business strategy is a sequential decision-making process operating at the country, industry, corporate, business, and subsidiary levels of analysis. Firms manage knowledge accumulation and transfer as they grow international through a mixture of planning and trial-and-error. This course would allow students to experience in the classroom the transcendental decisions that multinational firms face in the course of conducting business across borders. 

課程目標
1. Define and explain concepts, frameworks, and techniques of international strategic management.
2. Identify and apply relevant concepts, frameworks, and techniques to identify, define and describe opportunities and problems in the global business context faced by top management.
3. Identify and apply relevant concepts, frameworks, and techniques to formulate strategies to address strategic business problems in a global context from a general management perspective, cutting across functional areas.
4. Identify and apply relevant concepts, frameworks, and techniques to implement strategies to address strategic business problems in a global context from a general management perspective, cutting across functional areas.
5. Develop the ability to think strategically from a general management perspective and define global business problems and offer solutions.
 
課程要求
待補 
預期每週課後學習時數
 
Office Hours
另約時間 
參考書目
1.Peng, Mike W. (2017), Global Business (4th Edition), Cengage Learning
2.Supplementary case materials compiled by the instructor
 
指定閱讀
待補 
評量方式
(僅供參考)
   
課程進度
週次
日期
單元主題
第1週
9/14  Introduction of the course  
第2週
9/21  Globalization 全球化與管理挑戰 
第3週
9/28  Managing Cultural Differences 文化差異管理 
第4週
10/05  Managing Difference Across Countries 國際市場差異 
第5週
10/12  The Strategy of International Business 國際佈局策略 
第6週
10/19  Entry Modes of Foreign Markets 國際市場進入策略 
第7週
10/26  Managing International Strategic Alliances and Acquisitions  
第8週
11/02  Emerging Markets 新興市場策略 
第9週
11/09  Mid Term 
第10週
11/16  Global Production, Outsourcing, and Logistics 全球生產管理 
第11週
11/23  Global Communication Strategies 
第12週
11/30  Global Branding Strategy 全球品牌策略 
第13週
12/07  Visit of Unilever 
第14週
12/14  Global Product Strategies 
第15週
12/21  Movie 
第16週
12/28  Visit of Franz 
第17週
1/04  Final Project Presentation  
第18週
2018/01/08  Final Exam