課程名稱 |
國際企業策略 International Business Strategy |
開課學期 |
105-1 |
授課對象 |
管理學院 商學研究所 |
授課教師 |
劉佳玲 |
課號 |
MBA7078 |
課程識別碼 |
741EM2520 |
班次 |
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學分 |
3 |
全/半年 |
半年 |
必/選修 |
選修 |
上課時間 |
星期五7,8,9(14:20~17:20) |
上課地點 |
管二303 |
備註 |
本課程以英語授課。 限本系所學生(含輔系、雙修生) 總人數上限:40人 |
Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1051MBA7078_ |
課程簡介影片 |
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核心能力關聯 |
本課程尚未建立核心能力關連 |
課程大綱
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課程概述 |
The course intends to demonstrate that decisions affecting the international expansion of the firm are neither obvious nor totally determined by the technological or economic forces generally associated with globalization. This course seeks to illustrate with theoretical articles and detailed case studies that the firm’s international business strategy is a sequential decision-making process operating at the country, industry, corporate, business, and subsidiary levels of analysis. Firms manage knowledge accumulation and transfer as they grow international through a mixture of planning and trial-and-error. This course would allow students to experience in the classroom the transcendental decisions that multinational firms face in the course of conducting business across borders. |
課程目標 |
1. Define and explain concepts, frameworks, and techniques of international strategic management.
2. Identify and apply relevant concepts, frameworks, and techniques to identify, define and describe opportunities and problems in the global business context faced by top management.
3. Identify and apply relevant concepts, frameworks, and techniques to formulate strategies to address strategic business problems in a global context from a general management perspective, cutting across functional areas.
4. Identify and apply relevant concepts, frameworks, and techniques to implement strategies to address strategic business problems in a global context from a general management perspective, cutting across functional areas.
5. Develop the ability to think strategically from a general management perspective and define global business problems and offer solutions.
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課程要求 |
待補 |
預期每週課後學習時數 |
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Office Hours |
另約時間 |
參考書目 |
1.Peng, Mike W. (2017), Global Business (4th Edition), Cengage Learning
2.Supplementary case materials compiled by the instructor
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指定閱讀 |
Hill, Charles W.L. & Wee, Chow-Hou, Udayasankar, Krishna (2015), International Business (2nd ed., Asia Global Edition). McGraw Hill (華泰書局代理) |
評量方式 (僅供參考) |
No. |
項目 |
百分比 |
說明 |
1. |
Case Presentation & Discussions/ Assignments |
35% |
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2. |
Final Project |
30% |
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3. |
Mid-Term Exam |
20% |
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4. |
Final Exam |
15% |
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週次 |
日期 |
單元主題 |
第1週 |
9/16 |
Mid-Autumn Festival |
第2週 |
09/23 |
Introduction & Ch1 Globalization |
第3週 |
9/30 |
Differences in Culture |
第4週 |
10/07 |
Investing Abroad Directly |
第5週 |
10/14 |
The Strategy of International Business |
第6週 |
10/21 |
Multinational Strategies, Structures and Learning |
第7週 |
10/28 |
Entering Foreign Markets |
第8週 |
11/04 |
Building and Managing International Strategic Alliances, Acquisitions and Networks |
第9週 |
11/11 |
Mid Term |
第10週 |
11/18 |
Global Segmentation and Positioning |
第11週 |
11/25 |
Global Production, Outsourcing, and Logistics |
第12週 |
12/02 |
Global Marketing: Product and Communication |
第13週 |
12/09 |
Global Branding Strategy |
第14週 |
12/16 |
Movie Discussion: Outsourcing |
第15週 |
12/23 |
Company Visit |
第16週 |
12/30 |
Final Project Presentation |
第17週 |
1/06 |
Final Project Presentation |
第18週 |
01/11 |
Final Exam Case: Dunkin Donuts |
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