|
週次 |
日期 |
單元主題 |
|
第1週 |
2/22 |
syllabus |
|
第2週 |
3/1 |
holiday |
|
第3週 |
3/8 |
attitude definition |
|
第4週 |
3/15 |
dual-process model
Case questions for Facebook:
1. What are the underlying motives for using social media? What are the economic lures of social networking?
2. What are the values that Facebook brings to its customers? Are these values unique? (i.e., no competitors can provide the same values)
3. What challenges is Facebook facing? How can Facebook maintain its sustainability?
4. How did Facebook do to stop fake news from spreading on its network? What responsibility did Facebook bear for its impact on world events?
Case questions for Amazon:
1. What are the unique values that Amazon provides to its customers? What would be the weakness of Amazon?
2. How should Amazon respond to the competitive threats from other tech giants like Google and Apple?
3. What are the main characteristics of Jeff Bezo’s leadership? How would such leadership influence Amazon?
4. What are the key features of Amazon’s hiring process? How does it influence Amazon?
|
|
第5週 |
3/22 |
Multiple Role Hypothesis |
|
第6週 |
3/29 |
HBS case study |
|
第7週 |
4/5 |
holiday |
|
第8週 |
4/12 |
accessibility effect |
|
第9週 |
4/19 |
mid term |
|
第10週 |
4/26 |
context effects in product judgments |
|
第11週 |
5/3 |
Cognitive Dissonance Theory |
|
第12週 |
5/10 |
HBS study |
|
第13週 |
5/17 |
Affect and Consumer Behavior |
|
第14週 |
5/24 |
Bias correction in product judgments |
|
第15週 |
5/31 |
Memory and decision making |