課程名稱 |
資訊管理 Information Management |
開課學期 |
109-1 |
授課對象 |
管理學院 商學研究所 |
授課教師 |
陳鴻基 |
課號 |
MBA7009 |
課程識別碼 |
741 M2300 |
班次 |
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學分 |
3.0 |
全/半年 |
半年 |
必/選修 |
選修 |
上課時間 |
星期一2,3,4(9:10~12:10) |
上課地點 |
管二302 |
備註 |
限本系所學生(含輔系、雙修生) 且 限碩士班以上 總人數上限:20人 |
Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1091MBA7009_ |
課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
課程大綱
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課程概述 |
This course is based on the fundamental premise that the major role of information technology is to provide organization with strategic advantage by facilitating problem solving, increasing productivity and quality, increasing speed, improving customer service, and enabling communication and collaboration. As so, managing information resources, new technology, and communication networks is becoming a or even the-critical success factor in the operations of many organizations, private and public, and will be essential to the survival of organization in the future. The rapidly increased use of the Web, the Internet, intranet, extranet, e-business and e-commerce, and mobile computing changes the manner in which business is done in almost all organizations. We emphasize the innovative uses of information technology throughout the enterprise. |
課程目標 |
This course is based on the fundamental premise that the major role of information technology is to provide organization with strategic advantage by facilitating problem solving, increasing productivity and quality, increasing speed, improving customer service, and enabling communication and collaboration. As so, managing information resources, new technology, and communication networks is becoming a or even the-critical success factor in the operations of many organizations, private and public, and will be essential to the survival of organization in the future. The rapidly increased use of the Web, the Internet, intranet, extranet, e-business and e-commerce, and mobile computing changes the manner in which business is done in almost all organizations. We emphasize the innovative uses of information technology throughout the enterprise. |
課程要求 |
Homework assignment
1.Individual homework
2.Team homework
Short article presentation
Case presentation
Software Tool Project
Final project |
預期每週課後學習時數 |
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Office Hours |
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指定閱讀 |
Cases
1.Accenture的策略性IT轉型
2.Spotify: 線上音樂服務公司
3.柏泰(BossardAG)
4.PatientLikeMe
5.IDEO product development
Short articles
1.資訊科技無足輕重
2.將資訊科技導入正途
3.科技治理與董事會
4.開放式原始碼: 自救或自毀?
5.CIO 困境
6.商業模式新思維
7.物超所值的醫療創新
8.研發擴編 外包研發
9.Matzler Kurt, Viktoria Veider, Wolfgang Kathan, “Adapting to the Sharing Economy,” MIT Sloan Management Review vol.56, no.2
10.Alstyne W. Van, Geoffrey Parker, and Sangeet Paul Choudary, “Pipeline, Platforms, and the New Rules of Strategy,” April 2016 Harvard Business Review,
11.Rob Cross, Tim Laseter, Andrew Parker, Guillermo Velasquez, “Using Social Network Analysis to Improve Communities of Practice, California Management Review, 49(1), 2006, pp32-60 |
參考書目 |
1.Essentials of Management Information Systems, Laudon and Laudon, 12th ed., Person
2.Lecture notes |
評量方式 (僅供參考) |
No. |
項目 |
百分比 |
說明 |
1. |
Class participation |
15% |
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2. |
Final project presentation (team) |
10% |
team |
3. |
Final project report (team) |
10% |
team |
4. |
Short article team presentation |
20% |
team |
5. |
Case presentation |
15% |
|
6. |
Case write-up report |
15% |
4 cases, 4 pts each |
7. |
Individual homework |
15% |
|
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週次 |
日期 |
單元主題 |
第1週 |
9/14 |
Business Information Systems: Concept and management (Chapter 1)- IT, Organization and Business Management- Concept Framework of IS - The Effects of IT on Business Environment |
第2週 |
9/21 |
Global E-Business and Collaboration (Chapter 2)
- Functional Applications and Transaction Processing
- Functional information systems
- Integrating functional IS
Short article:資訊科技無足輕重 |
第3週 |
9/28 |
Design thinking and service innovation
Case:IDEO Product Development
Short article:商業模式新思維 |
第4週 |
10/5 |
Achieving Competitive Advantage with Information Systems (Chapter 3)
- Value creation, Business Model and Network
- Strategic planning and competitive models, Porter’s model
Short article: 將資訊科技導入正途 |
第5週 |
10/12 |
CASE: Accenture的策略性IT轉型
- Case Presentation
- Cases discussion
- Case Wrap-up and Review
Short article: Pipeline, Platforms, and the new rules of strategy |
第6週 |
10/19 |
E-commerce and E-business (Chapter 10)
- e-Commerce, e-Business
- Digital market and digital product and service
- Global interorganizational systems
Short article: CIO 困境 |
第7週 |
10/26 |
外賓演講 (大數據, Big Data, Open Data) |
第8週 |
11/2 |
Managing Data: Database and Information management (Chapter 6)
- File management ,Database management
- Managing data resources
- Data warehousing and mining
Short article: Adapting to sharing economy |
第9週 |
11/9 |
外賓演講 (社會行動科技體驗設計) |
第10週 |
11/16 |
Case: Spotify 線上音樂服務公司
- Case presentation
- Case discussion
- Case Wrap-up and Review
Short article: 開放式原始碼: 自救或自毀? |
第11週 |
11/23 |
Understanding Enterprise System: ERP, SCM and CRM (Chapter 9)
- Enterprise Resources Planning
- SCM, CRM
- Product life cycle management
Short article: 研發擴編 外包研發 |
第12週 |
11/30 |
期末專案構想討論 |
第13週 |
12/7 |
Case: PatientLikeMe
- Case presentation
- Case discussion
- Case Wrap-up and Review
Short article: 物超所值的醫療創新 |
第14週 |
12/14 |
Improving Decision Making and Managing Knowledge (Chapter 11)
- Decision Making and IS, Business Intelligence
- Working smarter not harder, Learning from data
- Knowledge creation and KM framework
Short articles: Using Social Network Analysis to Improve CoP |
第15週 |
12/21 |
Case: 柏泰(BossardAG)
- Case presentation
- Case discussion
- Case Wrap-up and Review
Short article: 科技治理與董事會 |
第16週 |
12/28 |
外賓演講 (資安) |
第17週 |
1/4 |
Final Project Presentation |
第18週 |
1/11 |
Final Project Presentation |
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