課程名稱 |
消費者態度理論 Consumer Attitude and Change |
開課學期 |
105-1 |
授課對象 |
管理學院 商學研究所 |
授課教師 |
簡怡雯 |
課號 |
MBA7014 |
課程識別碼 |
741 M3310 |
班次 |
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學分 |
3 |
全/半年 |
半年 |
必/選修 |
選修 |
上課時間 |
星期三6,7,8(13:20~16:20) |
上課地點 |
管二305 |
備註 |
本課程中文授課,使用英文教科書。 限本系所學生(含輔系、雙修生) 總人數上限:25人 |
課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
課程大綱
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為確保您我的權利,請尊重智慧財產權及不得非法影印
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課程概述 |
There has been an increased emphasis on the study of organizational behavior (OB) in Chinese contexts in the recent decades. We will review some basic concepts that are central in understanding human behaviors in China, Hong Kong, and Taiwan. Also, I encourage you to apply these concepts to understand phenomena in either Chinese contexts or maybe other cultural contexts. I hope that after completion of this course, you will gain a reasonable knowledge on the status quo of the Chinese OB field and can develop your own analytic standpoints regarding the related issues. |
課程目標 |
待補 |
課程要求 |
Readings and Presentation
Assignments for Each Week
Participation
A Two-Stage Report and Oral Presentation: |
預期每週課後學習時數 |
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Office Hours |
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指定閱讀 |
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參考書目 |
Tu, W. M. (1985). Confucian thought: Selfhood as creative transformation. New York, NY: State University of New York Press. |
評量方式 (僅供參考) |
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