週次 |
日期 |
單元主題 |
Week 3 |
3/05 |
Introduction |
Week 4 |
3/12 |
New Product/Process Innovation
Exercise: Interview for Empathy |
Week 5 |
3/19 |
Introduction to Design Thinking
Exercise: Design Thinking |
Week 6 |
3/26 |
New Product Design and Market Tests
Exercise: Stroy Telling |
Week 7 |
4/02 |
Team Project Idea Feedback |
Week 8 |
4/09 |
Omni-Channel and Platform Strategy
Case1: Flux |
Week 9 |
4/16 |
Value Proposition & Business Model
Exercise: Value Proposition Canvas |
Week 10 |
4/23 |
Organizing the Value Chain
Case2: Alibaba-Taobao |
Week 11 |
4/30 |
Guest Speaker: Hongyi Chen, founder of Ucarer |
Week 12 |
5/07 |
Managing Disruptive Technological Change
Case3: Ecton Inc. |
Week 13 |
5/14 |
Dominant Design and Technology Cycles
Exercise: Business Model Canvas |
Week 14 |
5/21 |
Network Externalities and Long-Term Strategy
Case4: Toyota |
Week 15 |
5/28 |
Project Presentations |
Week 16 |
6/04 |
Project Presentations |
Week 17 |
6/11 |
Final Exam |