課程資訊
課程名稱
健康傳播與公衛倡議
Health Communication and Public Health Advocacy 
開課學期
110-2 
授課對象
公共衛生學院  全球衛生碩士學位學程  
授課教師
張竹芩 
課號
MGH7046 
課程識別碼
853EM0460 
班次
 
學分
2.0 
全/半年
半年 
必/選修
選修 
上課時間
星期四3,4(10:20~12:10) 
上課地點
公衛208 
備註
本課程以英語授課。與鄭雅文、傅美蓁、詹長權、陳保中合授
限學士班三年級以上 且 限公衛學院學生(含輔系、雙修生)
總人數上限:20人 
課程網頁
http://https://www.ritajhang.org/teaching-%E6%95%99%E5%AD%B8 
課程簡介影片
 
核心能力關聯
本課程尚未建立核心能力關連
課程大綱
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課程概述

This class aims to equip students with working understanding and increase their competence in four areas of global health: Advocacy, activism, communication, and community, and how the four areas inform one another. Students will learn critical perspectives on the subject matter and devise an action plan of advocacy and community engagement.

Keywords: Advocacy, activism, communication, community
Subthemes: Health communication, risk communication, global health advocacy, public health policy, social support, social inclusion, health literacy, communicative competence, health social marketing, health disparity reduction, participatory action research, critical discourse analysis

Please see ritajhang.org for more information 

課程目標
At the end of the semester, the students are expected to
1. Analyze the roles, relationships, and resources of the entities influencing global health (GH-1)
2. Apply ethical approaches in global health research and practice (GH-2)
3. Propose sustainable and evidence-based multi-sectoral interventions, considering the social determinants of health specific to the local area (GH4)
4. Display critical self-reflection, cultural humility, and ongoing learning in global health (GH-6)
5. Explain public health history, philosophy and values (G17-1)
6. Explain behavioural and psychological factors that affect a population’s health (D17-9)
7. Explain the social, political and economic determinants of health and how they contribute to population health and health inequities (D17-10)

Please see ritajhang.org for more information 
課程要求
1. This course is offered in English.
2. A basic understanding of public health and health communication is helpful but not required.
3. Students should finish reading the weekly readings before coming to class.
4. Students will complete a research proposal or a mini research paper, which they will present orally at the end of the semester

Please see ritajhang.org for more information 
預期每週課後學習時數
 
Office Hours
另約時間 備註: Please email ritajhang@ntu.edu.tw to make an appointment. 
指定閱讀
 
參考書目
 
評量方式
(僅供參考)
 
No.
項目
百分比
說明
1. 
Participation and attendance 
25% 
 
2. 
Weekly responses 
25% 
 
3. 
Research paper 
25% 
 
4. 
Presentation  
25% 
 
 
課程進度
週次
日期
單元主題
第1週
2/17  Intro: Health communication and public health 
第2週
2/24  Intro: Public health advocacy and community  
第3週
3/3  Doing research and advocacy in the world we live in: Reflectivity and positionality 
第4週
3/10  Communicative competence and health literacy 
第5週
3/17  Interpersonal communication: social support, stress and coping, disclosure and privacy, power and language 
第6週
3/24  Community health 1: Community-based & culture-centered health programs 
第7週
3/31  Community health 2: At risk, vulnerable, and at the margin 
第8週
4/7  Site visit 1: Community health center
* Research project idea proposed (500 words) 
第9週
4/14  Public health campaign, critical social marketing, and message design 
第10週
4/21  Invited talk: The academia and policy lobby
1) Dr. Pau-Chung Chen (Taiwan Public Health Association)
2) Dr. Yawen Cheng (College of Public Health, NTU) 
第11週
4/28  Public health communication online: cyberactivism, infodemic, and e-health 
第12週
5/5  Public health advocacy and policy: Local & Global Perspectives
*Schedule individual consultations 
第13週
5/12  Invited talk: Local and global health advocacy
1) Dr. Chan Chang Chuan (NTU CPH)
2) Claire Wingfield, Global Health Advocacy Incubator
* Proposal draft due 
第14週
5/19  Site Visit 2: The legislative house or a party office (tentative) 
第15週
5/26  Individual consultation day 
第16週
6/2  Invited talk: NGO, academia, and multiple engagement
1) Jennifer Lu (EqualLove Taiwan)
2) Dr. Michi Fu (Psychology, Alliant International University) 
第17週
6/9  Student presentation day